Danuta Nierada Archives - Films & Ads Portfolio

Post Tagged with: "Danuta Nierada"

The Rarepublic Film: The Epic Journey of Glamour, Power, and Ambition in Prewar Poland

in Concept Creation, Creative Direction, Scriptwring

What happens when a celebrated writer, reluctant to leave his lavish life in Warsaw, is forced to embark on an unexpected journey? Rarepublic is a fictionalized tale of Poland’s golden interwar period, where Tadeusz Dołęga-Mostowicz—celebrated author of The Career of Nicodemus Dyzma—finds himself blackmailed by his publisher into a trip he desperately wants to avoid. Accompanied by an ambitious assistant, whose no-nonsense attitude he manages to offend immediately, this road story uncovers a kaleidoscope of pre-war Poland’s greatest characters, industries, and unbreakable spirit.

Scenes from documentary film Apple Prisoners wiezniowie jablek by Danuta Nierada

Prisoners of Apples: A Canal+ Documentary Journey Into Nature’s Deceptions

in Creative Direction, Film Directotion, Scriptwring

Apples. A fruit we all know but rarely think about. And yet, we should. We did – and now we can’t stop talking about it. Prisoners of Apples is a documentary that unveils how apples have been outsmarting humans for centuries. They started with Eve and ended up with global domination.

The journey to create Prisoners of Apples was anything but easy. Years of effort, countless script rewrites, shifting collaborators, and the ever-present challenge of securing funding made every step a test of perseverance. Yet, these very obstacles became the driving force behind a film that celebrates creativity and determination. In an era where AI tools could have eased the process, this project stands as a testament to human ingenuity and passion—every frame a labor of love and innovation.

The Dumplings Reinvent Maanam’s Classic ‘Kocham Cię, Kochanie Moje’: A Journey into the Magic of a New Cover

in Concept Creation, Creative Direction, Scriptwring

As a Creative Director, I’ve always believed that a powerful story can bridge time and emotion. When the idea for this project began to take shape, I knew it had to be something extraordinary. We chose Maanam’s timeless “Kocham cię, kochanie moje” (“I Love You, My Love”) for its haunting beauty, deep emotion, and cultural resonance. Collaborating with The Dumplings to create a new, Slavic-inspired version was a creative journey I’ll never forget.

Bitamina & Vito Bambino Hit. What Happens When Gravity Stops Working?

in Concept Creation, Creative Direction, Scriptwring

The story begins simply enough. Everyday life is turned upside-down—literally. Objects float, and no one knows why. Except for one girl. In a mysterious house, she discovers an old tape recorder endlessly playing the haunting melody Let the Apple Trees Bloom

Can Interest Rates Be Adorable? The Story of Financial Furry Creatures Campaign

in Campaign Creation, Creative Direction, Film Directotion, Scriptwring

Interest rates. Two words that often make people frown or reach for their calculators. But what if they could make you smile? That was the question we aimed to answer with two quirky, animated commercials for Bank BPH. And the result? Even kids started asking their parents about interest rates—because they wanted their own cuddly, furry creatures. Strange? Maybe. But undeniably effective.

Dobro Campaign – How to Stop Poles for a Moment

in Campaign Creation, Film Directotion, Scriptwring

Team of Directors: Danuta Nierada, Renata Carenzo, and Tomasz Gaj, transformed the very important question of “How to stop Poles from constant movement?” into a captivating advertisement for the book Dobro, exploring the Polish system of well-being. Poles are known for their vibrant energy and fast-paced lifestyles, but can they truly pause and stand still, even for a moment? This playful film puts that question to the test through a unique social experiment, inviting participants to embrace stillness amidst the chaos of city life. As they froze in time, the audience was introduced to Dobro, a book that uncovers the Polish way to happiness and answers the timeless question: what makes us truly happy?

Scenes from the cover musi hit Anna Jantar przetanczyc z toba chce Natalia Szroeder Danuta Nierada

Przetańczyć z tobą chcę całą noc. IGO and Natalia Szroeder Covering Anna Jantar’s Timeless Hit

in Concept Creation, Creative Direction

A young ferryman tosses an apple into a quiet lake. It breaks the surface and wakes a water nymph. She leaves her home below the water and steps into the unknown. Where does she go? What waits for her?

This music video reimagines Anna Jantar’s 70s great hit “Przetanczyc z Tobą chcę całą noc” (I Wish to Dance with Your All Nigt Long) Sung by IGO and Natalia Szroeder, it brings a new voice to a timeless music.
With over 2 million views, the video isn’t just about music. It’s about a story that feels timeless, bold, and unforgettable.

Sceny z teledysku Cover Anna Jantar Tylko mnie popros do tanca Moje jedyne marzenie Igor Herbut Sara James Danuta Nierada

A Story of Love, Loss, and Redemption. Anna Jantar Vintage Hit by Sara James & Igor Herbut

in Concept Creation, Creative Direction, Scriptwring

From the moment it was released, the cover of “Tylko mnie poproś do tańca” (“Just Ask Me to Dance”) became an instant hit. With over 3 million views and counting, this stunning reinterpretation of a Polish classic has touched hearts across the country. Directed by the visionary team of Danuta Nierada and Renata Carenzo, the music video takes viewers on a symbolic journey of love, loss, and redemption.

Scenes from funny insurance commercial AXA Danuta Nierada

Plum Crazy: A Dark Comedy About Life and Insurance Campaign

in Concept Creation, Creative Direction, Scriptwring

There’s something undeniably fun about turning the mundane into the memorable. And let’s face it—insurance doesn’t exactly scream “entertainment.” So, when AXA challenged us to create a campaign that would grab attention and spark conversations, we decided to throw subtlety out the window and embrace absurdity. Enter: the murderous plum.

Yes, a plum. Not a hurricane, not a freak accident, but a humble, juicy fruit that has been wreaking havoc on one family’s lineage for generations. The result? A darkly comedic tale that takes viewers on a time-traveling journey through history, showing ancestor after ancestor meeting their sticky (and slightly ridiculous) fate.

Scene from SexAppeal Music Cover by Danuta Nierada

The Timeless Allure of “SexAppeal” – A Classic Song Reimagined

in Concept Creation, Creative Direction

There are songs that transcend time. “Seksapil” is one of them. Written in 1937 by the brilliant duo Henryk Wars and Emanuel Szlechter for the Polish comedy “Piętro wyżej” (“One Floor Up”), it has remained a symbol of charm, humor, and elegance. Originally performed by Eugeniusz Bodo in the role of Mae West, the song became an instant classic. Its playful melody and witty lyrics captured the energy and confidence of the late 1930s.

The original performance was both daring and humorous, with Bodo donning a Mae West-inspired costume and delivering a cheeky ode to “sex appeal.” The song, with its jazzy rhythm, became an anthem for a generation embracing modernity and confidence. It also showcased the creative brilliance of Henryk Wars, one of Poland’s most prolific composers, and Emanuel Szlechter, a lyricist with a knack for clever, catchy phrasing.

AI in Creative Work: Advertising, Storytelling & Visual Innovation

in AI Creation, Film Directotion

As a creative professional with experience in advertising and animation, I am always drawn to the intersection of storytelling, technology, and branding. AI-generated visuals have opened new creative opportunities, making it easier to craft engaging visual content and immersive stories.

Two of my latest projects show how AI-driven illustrations and animations can work as powerful branding tools, not just artistic experiments.

Jabłonki Swawole Book: Crafting Poland’s Most Beautiful Apple Story

in Concept Creation, Creative Direction

Imagine this: a book so beautiful, you’d hesitate to put it on a shelf, let alone throw it away. When we started working on Jabłonki Swawole, the idea was simple yet bold: create something that feels like a slice of summer you can hold in your hands. It’s not just about apples—it’s about sunlight trapped in their skins, the smell of wildflower meadows, and the taste of Poland’s most cherished traditions.

Dobro Book. How to Get Happiness Polish Way

in Authoring, Creative Direction

What does it mean to live a good life? For some, it’s a quiet existence filled with serene contemplation and steady calm. For others, it’s the pursuit of mythical inner zen. But for Poles, as I argue in my book Dobro, it’s something altogether different—a recipe for living life intensely, emotionally, and profoundly.

As one of the co-authors of Dobro, I had the privilege of diving deep into what makes the Polish approach to well-being so unique. It’s not just a cultural quirk or a passing trend. It’s a system—a philosophy—that could, in the words of the book’s motto, “save the world if applied globally.

Ilustracje z książki jak zostać genialnym hultajem, illustrations from how to become a genious rascal book by danuta nierada

How to Become a Brilliant Rascal – A Book That Celebrates Polish Legends

in Authoring, Creative Direction

Let’s face it—history books can be boring. But what if someone told you history could be as exciting as a treasure hunt? That’s exactly the vibe we went for in How to Become a Brilliant Rascal (Jak zostać genialnym hultajem), a book packed with tales of extraordinary Poles who changed the world with their wit, courage, and unshakable determination.

Grab Your Fat Cash. A Campaign that Delivers

in Campaign Creation, Creative Direction, Scriptwring

Imagine money chasing after you—relentlessly, perhaps even a bit annoyingly, but hey, who would complain about 50 zł in cash running back into their arms? This creative and playful campaign for Bank BPH brought to life the idea of money that always comes back. With a touch of humor and a dash of charm, the campaign captured viewers’ attention and made the concept of cashback not just practical but irresistible.

Custom Artwork and Character Design – My Journey in Illustration & Portraits

in AI Creation, Art

A personal story of how copying comic books led me to a life of portraiture, character design, food illustration, and AI-enhanced visuals — from seaside promenades to Canal+ documentaries.

Scenes from JBB Kurpie Commercial reklama by Danuta Nierada

Stubborn as a Kurp: The Impossible Task of Advertising Sausages

in Concept Creation, Creative Direction

Let’s be honest—advertising sausages and hams is the ultimate creative challenge. It’s not glamorous, it’s not trendy, and it’s definitely not the stuff of Instagram dreams. In fact, in my entire career, I’ve only seen one ad for sausages that actually worked—and that’s because it was funny. But did it make you believe the sausages were good? Not really.

Grandma drifting in a race car – from the short film "Grandma Learns to Drift" directed by Danuta Nierada

Brewed for Speed: The Fast & Furious Granny Campaign

in Art Direction, Film Directotion

In a world where the young dominate the tracks, one fearless grandma rises to prove that age is just a number—and so is her lap time. This film is an epic tale of burning rubber, wild spins, and unstoppable determination. It’s fast, it’s furious, and it’s… grandma. Ready to witness history in the making? Buckle up. 🏁

Film Directors: Danuta Nierada, Paweł Boland, Art Director: Danuta Nierada

A scene from Jablonki Swawole Festival by Danuta Nierada

The Jabłonki Swawole Campaign: Celebrating Food & Music

in Campaign Creation, Concept Creation, Creative Direction

Apple Fest: A Journey of Sweet Success and Rainy Challenges

Working on the concept of “Jabłonki Swawole” – a festival that celebrates Polish apples – seemed like a daunting task at first. After all, how do you turn an everyday fruit into a cultural phenomenon? It wasn’t just about apples; it was about everything surrounding them – culinary culture, traditions, values, and the dedication of Polish orchard farmers. It was about crafting a story rich with symbolism, Slavic rituals, and the simple joy of nature’s bounty.

Scenes from Slawomir-Bankowo Danuta Nierada commercial reklama

Kitsch Done Right: Sławomir’s Hilarious Bancovo Campaign

in Campaign Creation, Creative Direction

When Bancovo, an online loan platform, wanted to make waves in the financial market, they turned to an unconventional yet wildly entertaining approach. Enter Sławomir, the larger-than-life Polish music sensation known for his hit Miłość w Zakopanem and his unmistakable charm. Together, we created a tongue-in-cheek campaign that wasn’t just about loans but about living your best life with financial freedom.