Interest rates. Two words that often make people frown or reach for their calculators. But what if they could make you smile? That was the question we aimed to answer with two quirky, animated commercials for Bank BPH. And the result? Even kids started asking their parents about interest rates—because they wanted their own cuddly, furry creatures. Strange? Maybe. But undeniably effective.
A Tale of Furry Friends and Financial Literacy
The challenge was clear: turn a dry, often misunderstood concept into something relatable, engaging, and yes—fun. That’s where our fuzzy characters came in. These adorable creatures, lovingly designed to personify the concept of interest rates, quickly captured the hearts of viewers.
Each animation told a simple, relatable story about managing finances. But instead of boring statistics or dry explanations, the commercials used humor, charm, and a touch of whimsy. The creatures’ playful antics made interest rates feel approachable—even lovable.
Designing Characters That Connect
As the Animation Director and Character Designer, my goal was to create creatures that felt alive—endearing yet a little mischievous. Every tuft of fur, every exaggerated movement, was carefully crafted to evoke emotion and, most importantly, make people remember the message.
Their rounded shapes and expressive faces were inspired by classic animation styles but modernized to resonate with today’s audiences. They were quirky, relatable, and had just enough personality to make you think, “Hey, maybe interest rates aren’t so bad after all.”
Behind the Scenes: Collaboration at Its Best
This campaign was more than just a technical project; it was a collaborative masterpiece. From the writing team who created the witty scripts to the animators who brought every frame to life, the process was a testament to teamwork and creativity.
- Script: Danuta Nierada, Renata Prandota-Prandecka, Marcin Karłowski
- Animation Direction and Character Design: Danuta Nierada
- Film Direction: Tomasz Kapuściński
- Production: Maria Gołosz
- Account Management: Anna Byczko
- Animation and Post-Production: Televisor
- Agency: Saatchi & Saatchi IS
Why It Worked
The campaign’s success lay in its ability to connect with audiences on an emotional level. By turning a complex topic into something visually engaging and entertaining, we created a series of commercials that people not only understood but genuinely enjoyed.
And those kids asking for “interest rates” as plush toys? That was the unexpected cherry on top.
Watch the Campaign
Curious about these lovable, financial furballs? Watch the two animated commercials here:
