Interest rates. Two words that often make people frown or reach for their calculators. But what if they could make you smile? That was the question we aimed to answer with two quirky, animated commercials for Bank BPH. And the result? Even kids started asking their parents about interest rates—because they wanted their own cuddly, furry creatures. Strange? Maybe. But undeniably effective.
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Team of Directors: Danuta Nierada, Renata Carenzo, and Tomasz Gaj, transformed the very important question of “How to stop Poles from constant movement?” into a captivating advertisement for the book Dobro, exploring the Polish system of well-being. Poles are known for their vibrant energy and fast-paced lifestyles, but can they truly pause and stand still, even for a moment? This playful film puts that question to the test through a unique social experiment, inviting participants to embrace stillness amidst the chaos of city life. As they froze in time, the audience was introduced to Dobro, a book that uncovers the Polish way to happiness and answers the timeless question: what makes us truly happy?
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Imagine money chasing after you—relentlessly, perhaps even a bit annoyingly, but hey, who would complain about 50 zł in cash running back into their arms? This creative and playful campaign for Bank BPH brought to life the idea of money that always comes back. With a touch of humor and a dash of charm, the campaign captured viewers’ attention and made the concept of cashback not just practical but irresistible.
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Apple Fest: A Journey of Sweet Success and Rainy Challenges
Working on the concept of “Jabłonki Swawole” – a festival that celebrates Polish apples – seemed like a daunting task at first. After all, how do you turn an everyday fruit into a cultural phenomenon? It wasn’t just about apples; it was about everything surrounding them – culinary culture, traditions, values, and the dedication of Polish orchard farmers. It was about crafting a story rich with symbolism, Slavic rituals, and the simple joy of nature’s bounty.
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When Bancovo, an online loan platform, wanted to make waves in the financial market, they turned to an unconventional yet wildly entertaining approach. Enter Sławomir, the larger-than-life Polish music sensation known for his hit Miłość w Zakopanem and his unmistakable charm. Together, we created a tongue-in-cheek campaign that wasn’t just about loans but about living your best life with financial freedom.
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We live in a time when fake news infiltrates our daily lives. These false narratives distort reality, sow distrust, and have tangible social consequences. To address this growing issue, the FakeHunter platform was created—a public tool allowing anyone to verify the credibility of the information they read. While we were not responsible for creating the platform itself, we took on the challenge of designing an impactful campaign to raise awareness and encourage its use.
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Imagine a world where your friendly neighborhood grocer doesn’t just stock your pantry but also tickles your funny bone. For seven delightful years, the Tesco Experts campaign turned routine shopping into a comedic adventure for Polish households. With over 200 commercials and a plethora of other media, this campaign was more than marketing—it was a beloved series that kept audiences laughing and engaged, all while showcasing the art of persuasive advertising.
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Home improvement advertising isn’t usually associated with subtle humor and visual storytelling, but for Castorama, we wanted to create something that was both elegant and unexpected. Instead of the usual hammers and nails, we told a story of patience, anticipation, and a touch of absurdity—because when a product is worth waiting for, sometimes you just have to hold on a little longer.
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Tesco Poland embarked on a flavorful journey with renowned culinary critic and television personality Robert Makłowicz. The ‘Smak Łowi Makłowicz’ (‘Makłowicz Hunts for Flavor’) campaign seamlessly blended his culinary expertise and natural comedic flair, creating a memorable 360-degree marketing experience that resonated across television, radio, in-store materials, and even product packaging.
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What happens when the world is turned upside down, and everyone is called to help? During the uncertainty of the COVID-19 pandemic, Poland came together in remarkable ways. From sewing masks to inspiring communities, people found creative ways to make a difference. The Krewki.pl campaign stood out as a unique initiative that harnessed the incredible power of Poland’s blood donation system—a social phenomenon unmatched on a global scale.
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Global CSR Campaign for AXA Insurance Most people know the basics of first aid, but when faced with a real emergency, hesitation often takes over. The First Aid Campaign by AXA Insurance is here to change that. This global initiative reminds everyone that they have the inner strength and ability to help […]
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Picture the year 1856. Sigmund Freud enters the world, destined to explore the deepest recesses of the human psyche. In that same year, Bock beer is born—dark, rich, and full of character. Coincidence? We think not.
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Kampania dla Banku BPH, który połączył swe siły z naszym ukochanym ZUS-em, aby trochę dopieścić seniorów. Niepewni, kim są tak na prawde seniorzy, badaliśmy ich długo, by dowiedzieć się, że są tacy sami jak my. [ylwm_vimeo portrait=”false” byline=”false”]176863036[/ylwm_vimeo] [ylwm_vimeo portrait=”false” byline=”false”]176864380[/ylwm_vimeo]
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