Team of Directors: Danuta Nierada, Renata Carenzo, and Tomasz Gaj, transformed the very important question of “How to stop Poles from constant movement?” into a captivating advertisement for the book Dobro, exploring the Polish system of well-being. Poles are known for their vibrant energy and fast-paced lifestyles. But can they truly pause and stand still, even for a moment? This playful film puts that question to the test through a unique social experiment. As the actors froze in time, the audience was introduced to Dobro, a book that uncovers the Polish way to happiness and offers answers to the timeless question: what makes us truly happy?
The Concept of The Dobro effect
At first glance, the film seems like a technical marvel, reminiscent of tableau vivant or freeze-frame effects. But the reality is far more intriguing. Actors held their positions for a full 25 seconds without moving a muscle. Their stillness created an uncanny sense of suspension, capturing a moment out of time.
One exception, however, was Porto the dog. With his delightful, unscripted movements, he injected life and humor into the scene, making the experiment even more relatable and authentic.
The Style
The film’s backdrop—a bustling urban environment—contrasts beautifully with the quiet stillness of its participants. Renata Carenzo’s scenography and costume design brought this vision to life, crafting a vibrant yet harmonious visual experience. Every detail, from the clothing to the set, reflected the message of balance and well-being.
The narration, light and engaging, playfully encourages viewers:
“If you’ve managed to stop, why not pick up Dobro? A book that reveals why Poles are among the happiest people and how they embrace joy in their own way.”
The Team Behind the Magic
- Danuta Nierada – A scriptwriter with a knack for blending humor and deep reflection. Her storytelling brought both depth and entertainment to the film.
- Renata Carenzo – The mastermind behind scenography, costumes, and style. Her attention to detail ensured every element supported the film’s message.
- Tomasz Gaj – A production magician who transformed an ambitious idea into a seamless, visually stunning reality. His coordination and technical brilliance were key to the project’s success.
Why It Works
This film surprises and delights from the very first frame. What seems like a technical trick turns out to be a testament to patience, creativity, and authenticity.
The juxtaposition of stillness against a moving urban backdrop draws viewers in. Porto’s charming disobedience adds a touch of relatability and humor, while the book Dobro becomes an invitation to pause, reflect, and embrace happiness—Polish style.
By challenging the fast-paced mindset of modern life, the film isn’t just an ad. It’s a gentle nudge toward a better way of living, rooted in balance and well-being.
Credits:
Screenplay and Direction: Danuta Nierada, Renata Carenzo, Tomasz Gaj
Cinematography: Kamil Płocki
Watch the advertisement on YouTube: Click here to watch