I’m Danuta Nierada—Art & Creative Strategic Director, Scriptwriter, Author, Occasional Film Director, and AI Artist.
My work spans music videos, advertising campaigns, documentaries, and immersive storytelling designed to leave a lasting impact. As an author, I explore culture and creativity through books that inspire and connect, while embracing AI as a tool to expand the boundaries of artistic expression.
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What happens when a celebrated writer, reluctant to leave his lavish life in Warsaw, is forced to embark on an unexpected journey? Rarepublic is a fictionalized tale of Poland’s golden interwar period, where Tadeusz Dołęga-Mostowicz—celebrated author of The Career of Nicodemus Dyzma—finds himself blackmailed by his publisher into a trip he desperately wants to avoid. Accompanied by an ambitious assistant, whose no-nonsense attitude he manages to offend immediately, this road story uncovers a kaleidoscope of pre-war Poland’s greatest characters, industries, and unbreakable spirit.
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Apples. A fruit we all know but rarely think about. And yet, we should. We did – and now we can’t stop talking about it. Prisoners of Apples is a documentary that unveils how apples have been outsmarting humans for centuries. They started with Eve and ended up with global domination.
The journey to create Prisoners of Apples was anything but easy. Years of effort, countless script rewrites, shifting collaborators, and the ever-present challenge of securing funding made every step a test of perseverance. Yet, these very obstacles became the driving force behind a film that celebrates creativity and determination. In an era where AI tools could have eased the process, this project stands as a testament to human ingenuity and passion—every frame a labor of love and innovation.
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As a Creative Director, I’ve always believed that a powerful story can bridge time and emotion. When the idea for this project began to take shape, I knew it had to be something extraordinary. We chose Maanam’s timeless “Kocham cię, kochanie moje” (“I Love You, My Love”) for its haunting beauty, deep emotion, and cultural resonance. Collaborating with The Dumplings to create a new, Slavic-inspired version was a creative journey I’ll never forget.
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The story begins simply enough. Everyday life is turned upside-down—literally. Objects float, and no one knows why. Except for one girl. In a mysterious house, she discovers an old tape recorder endlessly playing the haunting melody Let the Apple Trees Bloom
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Interest rates. Two words that often make people frown or reach for their calculators. But what if they could make you smile? That was the question we aimed to answer with two quirky, animated commercials for Bank BPH. And the result? Even kids started asking their parents about interest rates—because they wanted their own cuddly, furry creatures. Strange? Maybe. But undeniably effective.
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Team of Directors: Danuta Nierada, Renata Carenzo, and Tomasz Gaj, transformed the very important question of “How to stop Poles from constant movement?” into a captivating advertisement for the book Dobro, exploring the Polish system of well-being. Poles are known for their vibrant energy and fast-paced lifestyles, but can they truly pause and stand still, even for a moment? This playful film puts that question to the test through a unique social experiment, inviting participants to embrace stillness amidst the chaos of city life. As they froze in time, the audience was introduced to Dobro, a book that uncovers the Polish way to happiness and answers the timeless question: what makes us truly happy?
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A young ferryman tosses an apple into a quiet lake. It breaks the surface and wakes a water nymph. She leaves her home below the water and steps into the unknown. Where does she go? What waits for her?
This music video reimagines Anna Jantar’s 70s great hit “Przetanczyc z Tobą chcę całą noc” (I Wish to Dance with Your All Nigt Long) Sung by IGO and Natalia Szroeder, it brings a new voice to a timeless music.
With over 2 million views, the video isn’t just about music. It’s about a story that feels timeless, bold, and unforgettable.
From the moment it was released, the cover of “Tylko mnie poproś do tańca” (“Just Ask Me to Dance”) became an instant hit. With over 3 million views and counting, this stunning reinterpretation of a Polish classic has touched hearts across the country. Directed by the visionary team of Danuta Nierada and Renata Carenzo, the music video takes viewers on a symbolic journey of love, loss, and redemption.
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There’s something undeniably fun about turning the mundane into the memorable. And let’s face it—insurance doesn’t exactly scream “entertainment.” So, when AXA challenged us to create a campaign that would grab attention and spark conversations, we decided to throw subtlety out the window and embrace absurdity. Enter: the murderous plum.
Yes, a plum. Not a hurricane, not a freak accident, but a humble, juicy fruit that has been wreaking havoc on one family’s lineage for generations. The result? A darkly comedic tale that takes viewers on a time-traveling journey through history, showing ancestor after ancestor meeting their sticky (and slightly ridiculous) fate.
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There are songs that transcend time. “Seksapil” is one of them. Written in 1937 by the brilliant duo Henryk Wars and Emanuel Szlechter for the Polish comedy “Piętro wyżej” (“One Floor Up”), it has remained a symbol of charm, humor, and elegance. Originally performed by Eugeniusz Bodo in the role of Mae West, the song became an instant classic. Its playful melody and witty lyrics captured the energy and confidence of the late 1930s.
The original performance was both daring and humorous, with Bodo donning a Mae West-inspired costume and delivering a cheeky ode to “sex appeal.” The song, with its jazzy rhythm, became an anthem for a generation embracing modernity and confidence. It also showcased the creative brilliance of Henryk Wars, one of Poland’s most prolific composers, and Emanuel Szlechter, a lyricist with a knack for clever, catchy phrasing.
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As a creative professional with experience in advertising and animation, I am always drawn to the intersection of storytelling, technology, and branding. AI-generated visuals have opened new creative opportunities, making it easier to craft engaging visual content and immersive stories.
Two of my latest projects show how AI-driven illustrations and animations can work as powerful branding tools, not just artistic experiments.
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Imagine this: a book so beautiful, you’d hesitate to put it on a shelf, let alone throw it away. When we started working on Jabłonki Swawole, the idea was simple yet bold: create something that feels like a slice of summer you can hold in your hands. It’s not just about apples—it’s about sunlight trapped in their skins, the smell of wildflower meadows, and the taste of Poland’s most cherished traditions.
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What does it mean to live a good life? For some, it’s a quiet existence filled with serene contemplation and steady calm. For others, it’s the pursuit of mythical inner zen. But for Poles, as I argue in my book Dobro, it’s something altogether different—a recipe for living life intensely, emotionally, and profoundly.
As one of the co-authors of Dobro, I had the privilege of diving deep into what makes the Polish approach to well-being so unique. It’s not just a cultural quirk or a passing trend. It’s a system—a philosophy—that could, in the words of the book’s motto, “save the world if applied globally.
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Let’s face it—history books can be boring. But what if someone told you history could be as exciting as a treasure hunt? That’s exactly the vibe we went for in How to Become a Brilliant Rascal (Jak zostać genialnym hultajem), a book packed with tales of extraordinary Poles who changed the world with their wit, courage, and unshakable determination.
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When we first started discussing Naj Naj Polska, one question lingered: does the world need another book about Poland? Shelves are already lined with stories of pierogi, Chopin, and Polish history. Yet, this project was different. It wasn’t about retelling what’s already known; it was about showing why Poland matters today, globally. The idea was to create a holistic narrative—Poland as a brand of resilience, creativity, and soft power.
The goal? To offer a guide not just for Poles, but for anyone who wants to see Poland as a country of innovation, courage, and beauty.
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Imagine money chasing after you—relentlessly, perhaps even a bit annoyingly, but hey, who would complain about 50 zł in cash running back into their arms? This creative and playful campaign for Bank BPH brought to life the idea of money that always comes back. With a touch of humor and a dash of charm, the campaign captured viewers’ attention and made the concept of cashback not just practical but irresistible.
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A personal story of how copying comic books led me to a life of portraiture, character design, food illustration, and AI-enhanced visuals — from seaside promenades to Canal+ documentaries.
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Let’s be honest—advertising sausages and hams is the ultimate creative challenge. It’s not glamorous, it’s not trendy, and it’s definitely not the stuff of Instagram dreams. In fact, in my entire career, I’ve only seen one ad for sausages that actually worked—and that’s because it was funny. But did it make you believe the sausages were good? Not really.
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The GenFree Future Leaders Conference wasn’t about lectures; it was about sparking ambition. We brought together the brightest minds from Central and Eastern Europe with visionaries like Steve Wozniak, Ian Brzezinski, and Tim Marshall. Through bold storytelling, influencer-driven engagement, and a competitive selection process, we didn’t just invite participants—we made them earn their place
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