Scriptwring

Scena z filmu Niepospolita Rarepublic

The Rarepublic Film: The Epic Journey of Glamour, Power, and Ambition in Prewar Poland

in Concept Creation, Creative Direction, Scriptwring

What happens when a celebrated writer, reluctant to leave his lavish life in Warsaw, is forced to embark on an unexpected journey? Rarepublic is a fictionalized tale of Poland’s golden interwar period, where Tadeusz Dołęga-Mostowicz—celebrated author of The Career of Nicodemus Dyzma—finds himself blackmailed by his publisher into a trip he desperately wants to avoid. Accompanied by an ambitious assistant, whose no-nonsense attitude he manages to offend immediately, this road story uncovers a kaleidoscope of pre-war Poland’s greatest characters, industries, and unbreakable spirit.

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Scenes from documentary film Apple Prisoners wiezniowie jablek by Danuta Nierada

Prisoners of Apples: A Canal+ Documentary Journey Into Nature’s Deceptions

in Creative Direction, Film Directotion, Scriptwring

Apples. A fruit we all know but rarely think about. And yet, we should. We did – and now we can’t stop talking about it. Prisoners of Apples is a documentary that unveils how apples have been outsmarting humans for centuries. They started with Eve and ended up with global domination.

The journey to create Prisoners of Apples was anything but easy. Years of effort, countless script rewrites, shifting collaborators, and the ever-present challenge of securing funding made every step a test of perseverance. Yet, these very obstacles became the driving force behind a film that celebrates creativity and determination. In an era where AI tools could have eased the process, this project stands as a testament to human ingenuity and passion—every frame a labor of love and innovation.

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The Dumplings Reinvent Maanam’s Classic ‘Kocham Cię, Kochanie Moje’: A Journey into the Magic of a New Cover

in Concept Creation, Creative Direction, Scriptwring

As a Creative Director, I’ve always believed that a powerful story can bridge time and emotion. When the idea for this project began to take shape, I knew it had to be something extraordinary. We chose Maanam’s timeless “Kocham cię, kochanie moje” (“I Love You, My Love”) for its haunting beauty, deep emotion, and cultural resonance. Collaborating with The Dumplings to create a new, Slavic-inspired version was a creative journey I’ll never forget.

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Can Interest Rates Be Adorable? The Story of Financial Furry Creatures Campaign

in Campaign Creation, Creative Direction, Film Directotion, Scriptwring

Interest rates. Two words that often make people frown or reach for their calculators. But what if they could make you smile? That was the question we aimed to answer with two quirky, animated commercials for Bank BPH. And the result? Even kids started asking their parents about interest rates—because they wanted their own cuddly, furry creatures. Strange? Maybe. But undeniably effective.

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Dobro Campaign – How to Stop Poles for a Moment

in Campaign Creation, Film Directotion, Scriptwring

Team of Directors: Danuta Nierada, Renata Carenzo, and Tomasz Gaj, transformed the very important question of “How to stop Poles from constant movement?” into a captivating advertisement for the book Dobro, exploring the Polish system of well-being. Poles are known for their vibrant energy and fast-paced lifestyles, but can they truly pause and stand still, even for a moment? This playful film puts that question to the test through a unique social experiment, inviting participants to embrace stillness amidst the chaos of city life. As they froze in time, the audience was introduced to Dobro, a book that uncovers the Polish way to happiness and answers the timeless question: what makes us truly happy?

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Sceny z teledysku Cover Anna Jantar Tylko mnie popros do tanca Moje jedyne marzenie Igor Herbut Sara James Danuta Nierada

A Story of Love, Loss, and Redemption. Anna Jantar Vintage Hit by Sara James & Igor Herbut

in Concept Creation, Creative Direction, Scriptwring

From the moment it was released, the cover of “Tylko mnie poproś do tańca” (“Just Ask Me to Dance”) became an instant hit. With over 3 million views and counting, this stunning reinterpretation of a Polish classic has touched hearts across the country. Directed by the visionary team of Danuta Nierada and Renata Carenzo, the music video takes viewers on a symbolic journey of love, loss, and redemption.

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Scenes from funny insurance commercial AXA Danuta Nierada

Plum Crazy: A Dark Comedy About Life and Insurance Campaign

in Concept Creation, Creative Direction, Scriptwring

There’s something undeniably fun about turning the mundane into the memorable. And let’s face it—insurance doesn’t exactly scream “entertainment.” So, when AXA challenged us to create a campaign that would grab attention and spark conversations, we decided to throw subtlety out the window and embrace absurdity. Enter: the murderous plum.

Yes, a plum. Not a hurricane, not a freak accident, but a humble, juicy fruit that has been wreaking havoc on one family’s lineage for generations. The result? A darkly comedic tale that takes viewers on a time-traveling journey through history, showing ancestor after ancestor meeting their sticky (and slightly ridiculous) fate.

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Grab Your Fat Cash. A Campaign that Delivers

in Campaign Creation, Creative Direction, Scriptwring

Imagine money chasing after you—relentlessly, perhaps even a bit annoyingly, but hey, who would complain about 50 zł in cash running back into their arms? This creative and playful campaign for Bank BPH brought to life the idea of money that always comes back. With a touch of humor and a dash of charm, the campaign captured viewers’ attention and made the concept of cashback not just practical but irresistible.

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Scenes from Tesco TV advertises by Danuta Nierada

Henio and Krysia: Stars of Tesco’s Long-Running TV Campaign

in Art Direction, Campaign Creation, Film Directotion, Scriptwring

Imagine a world where your friendly neighborhood grocer doesn’t just stock your pantry but also tickles your funny bone. For seven delightful years, the Tesco Experts campaign turned routine shopping into a comedic adventure for Polish households. With over 200 commercials and a plethora of other media, this campaign was more than marketing—it was a beloved series that kept audiences laughing and engaged, all while showcasing the art of persuasive advertising.

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