Art Direction

Grandma drifting in a race car – from the short film "Grandma Learns to Drift" directed by Danuta Nierada

Brewed for Speed: The Fast & Furious Granny Campaign

In a world where the young dominate the tracks, one fearless grandma rises to prove that age is just a number—and so is her lap time. This film is an epic tale of burning rubber, wild spins, and unstoppable determination. It’s fast, it’s furious, and it’s… grandma. Ready to witness history in the making? Buckle up. 🏁

Film Directors: Danuta Nierada, Paweł Boland, Art Director: Danuta Nierada

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Scenes from Tesco TV advertises by Danuta Nierada

Henio and Krysia: Stars of Tesco’s Long-Running TV Campaign

Imagine a world where your friendly neighborhood grocer doesn’t just stock your pantry but also tickles your funny bone. For seven delightful years, the Tesco Experts campaign turned routine shopping into a comedic adventure for Polish households. With over 200 commercials and a plethora of other media, this campaign was more than marketing—it was a beloved series that kept audiences laughing and engaged, all while showcasing the art of persuasive advertising.

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Holding On for the Perfect Upgrade – Castorama’s Elegant Humor in Home Improvement Advertising

Home improvement advertising isn’t usually associated with subtle humor and visual storytelling, but for Castorama, we wanted to create something that was both elegant and unexpected. Instead of the usual hammers and nails, we told a story of patience, anticipation, and a touch of absurdity—because when a product is worth waiting for, sometimes you just have to hold on a little longer.

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Creating My First Music Video: A New Wave Experiment

Embarking on my first musical creation was an exhilarating journey, culminating in a New Wave-inspired music video. This genre, emerging in the late 1970s, seamlessly blends punk rock’s rebellious energy with pop’s catchy melodies and art rock’s experimental flair. Its eclectic mix of punk vigor, electronic experimentation, and pop sensibility not only redefined music of its era but also left a lasting imprint on popular culture.

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Pilsner Urquell: The Beer for the Bold Few

Before craft beer became a global trend, Pilsner Urquell stood as a symbol of distinct taste and uncompromising quality. Unlike mainstream lagers, its bold bitterness made it a beer for true connoisseurs—those who appreciate depth, complexity, and authenticity.

Our campaign, captured in a striking black-and-white aesthetic, embraced this exclusivity with a simple yet powerful statement: “I belong to the minority”

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O seniorze, który orze jak może. Bank BPH

   Kampania dla Banku BPH, który połączył swe siły z naszym ukochanym ZUS-em, aby trochę dopieścić seniorów. Niepewni, kim są tak na prawde seniorzy, badaliśmy ich długo, by dowiedzieć się, że są tacy sami jak my. [ylwm_vimeo portrait=”false” byline=”false”]176863036[/ylwm_vimeo] [ylwm_vimeo portrait=”false” byline=”false”]176864380[/ylwm_vimeo]

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