I’m Danuta Nierada—Art & Creative Strategic Director, Scriptwriter, Author, Occasional Film Director, and AI Artist.
My work spans music videos, advertising campaigns, documentaries, and immersive storytelling designed to leave a lasting impact. As an author, I explore culture and creativity through books that inspire and connect, while embracing AI as a tool to expand the boundaries of artistic expression. My work bridges the worlds of culture and advertising, blending bold ideas with deep emotional resonance to create stories that stick with people.
From crafting award-winning advertising campaigns and evocative documentaries to reimagining classic hits through music videos and authoring books celebrating cultural heritage, my projects span a wide creative spectrum.
About Me
My work revolves around crafting compelling narratives that connect deeply with audiences, whether through advertising campaigns, documentaries, or books that celebrate culture.
As a filmmaker, I’ve co-directed and creatively shaped impactful documentaries, including Rarepublic and Prisoners of Apples for Canal+. These projects delve into Poland’s rich cultural and historical narratives with fresh perspectives, blending traditional storytelling with modern tools like AI.
In advertising, I focus on elevating brands through bold and emotional storytelling. From reimagined music covers, like Anna Jantar’s Moje Jedyne Marzenie (Przetańczyć z tobą chcę całą noc) as a part of Jabłonki campaign, to quirky animated commercials like Murderous Plum or Fluffy Financial Rates (Odsetki)
What Drives Me
Storytelling isn’t just my profession; it’s how I view the world. A great story, whether told through film, music, or visuals, bridges emotions and invites people to see things differently.
Some career highlights include:
- Cultural Projects: Promoting Polish heritage through documentaries, campaigns, and creative collaborations worldwide
- Authorship: Writing lifestyle books about Poland’s traditions and cuisine, distributed in embassies across the globe.
- Innovation: Combining traditional storytelling with cutting-edge technologies like AI to redefine visual narratives.
Career Highlights
Film and Documentaries
- Rarepublic: An epic journey into Poland’s golden interwar era, exploring innovation, creativity, and ambition.
- Prisoners of Apples: A Canal+ documentary revealing the hidden relationship between apples and human history with humor and depth.
Music Covers and Films:
Developing impactful music covers and short films, including reimagining iconic works such as Saara James / Anna Jantar Moje Jedyne Marzenie (Przetańczyć z tobą chcę całą noc), The Dumplings / Manaaam Kocham cię kochanie moje, Bitamina Niech no tylko zakwitną jabłonie, Adam Milwiw Brown Sexappeal, and producing cinematic music videos tied to cultural campaigns like Jabłonki Swawole.
Advertising
- Award-winning campaigns, including Kurpiodobre and Tesco Experts, that showcase Polish culture with a playful twist.
- Reimagined music covers, such as Jablonki Swawole Food & Music Festival, a celebration of Polish music and traditions, performed by leading artists.
Authorship
- Books like Dobro and Jak Zostać Genialnym Hultajem that bring Polish culture, history, and cuisine to a global audience.
Competencies
I specialize in crafting comprehensive creative concepts and overseeing the entire creative process—from strategy to execution. My expertise spans roles such as Creative Director, Senior Art Director, Director, Screenwriter, and Visual Artist. My artistic pursuits also include portrait and food painting, as well as fashion design, backed by a degree from the Fashion Department at the Academy of Fine Arts in Łódź.
Social Media Gallery for Jablonki Camapaign
Advertising Agencies
Over my career, I’ve worked with some of the most renowned advertising agencies, including:
- Publicis
- PZL
- Saatchi & Saatchi Interactive Solutions
- Start Something Creative Company
- State of Poland Fundation
Key Clients
I’ve had the privilege of working with a wide array of prominent clients across diverse industries, such as:
- Coca-Cola
- Renault
- Bank Pekao SA
- Polkomtel
- Castorama
- Tesco
- Biedronka
- Żywiec
- Orlen
- Carrefour
- Bank BPH
- Procter & Gamble
- GlaxoSmithKline
- AXA Insurance
- JBB Bałdyga
- Tyskie
- Jacobs
- Canal+
- Ringier Axel Springer
Awards and Accolades
My work has been recognized with numerous Gold, Silver, and Bronze awards, as well as honorable mentions in Poland’s most prestigious advertising competitions, including:
Advertising:
- KTR (Advertising Club of Poland)
- Złote Orły (Golden Eagles)
- Effie Awards
- Kreatura
- Spotters Award for the best online advertisement of the year (Bank Pekao SA, Biedronka, Renault, Castorama, and Tesco campaigns).
Film Awards:
- South Film and Arts Festival
- Philadelphia Independent Film Festival
- Calcutta International Cult Festival
Other:
- Twice featured in “101 Ads You Must Know”, an almanac of the most influential Polish advertising campaigns for Tesco and Biedronka campaigns.
- Award in the 3rd Edition of the “Pięta Tygrysa” Comic Contest, commemorating the Warsaw Uprising ’44, organized by the Warsaw Rising Museum.
- Grand Prix at the Smirnoff Fashion Awards Polish Edition, with a final showcase in Toronto.
- Grand Prix in McDonald’s Uniform Design Competition, leading to the nationwide implementation of the uniform design.
These accolades are a testament to the creativity, passion, and dedication I bring to every project. Let’s collaborate to create bold and meaningful work that resonates with audiences and leaves a lasting impact.
Why Work With Me?
I thrive on collaboration and believe in creating work that matters. Whether it’s a campaign, documentary, or cultural project, my focus is on leaving a lasting impact. Let’s make something remarkable together.
Feel free to explore my portfolio and discover projects that merge tradition, creativity, and innovation in ways that inspire.
“A story isn’t just words or images
—it’s an invitation to see the world differently.”
Connect With Me
Let’s collaborate to craft stories that resonate. Reach out and let’s create something extraordinary.
Explore all my projects and discover the stories behind them
