“From the moment it was released, the cover of “Tylko mnie poproś do tańca” (“Just Ask Me to Dance”) became an instant hit. With over 3 million views and counting, this stunning reinterpretation of a Polish classic has touched hearts across the country. Directed by the visionary team of Danuta Nierada, Renata Carenzo, and Tomasz Gaj the music video takes viewers on a symbolic journey of love, loss, and redemption.
Eve’s Journey: Love, Paradise, and a Polish Melody
As a Creative Director, I have always believed in the power of storytelling through art. When the idea of creating a campaign centered around Polish culture and the symbolism of apples came to life, I knew it needed to be more than just a typical advertisement. Jabłonki Swawole, our cultural campaign, became a celebration of tradition, romance, and timeless Polish music.
One of its highlights was the music video featuring Sara James and Igor Herbut, who reimagined a classic Polish love song. But this wasn’t just about a beautiful duet—it was about telling a deeper story. A story about Eve.
The Story of Eve: From Paradise Lost to Love Found
Eve’s tale is as old as time itself. She was tempted, led astray by the devil, and lost her paradise. But this isn’t where her story ends. In her journey of self-discovery, she finds love. And through love, she finds a piece of paradise again.
This symbolic journey was at the heart of the music video. Set against the stunning backdrop of apple orchards, the visuals beautifully juxtapose loss and renewal. The apples, once a symbol of temptation, now represent hope and redemption. The video gently reminds us that love is the closest thing to paradise we can find on earth.
Filming Technique: Merging Romance with Visual Poetry
To tell this story, we needed more than great music and a beautiful set—we needed to transport the audience into Eve’s world. The filming technique played a crucial role. Every frame was designed to evoke emotions, from the golden hues of the orchards to the subtle interplay of light and shadow.
The choreography and camera movements symbolized Eve’s emotional journey. The early scenes carried a sense of tension and longing, while the latter radiated warmth and joy. The choice of slow, fluid shots gave the video a dreamlike quality, making it feel as timeless as the story it told.
Why Music Matters More Than Ads
Creating this campaign was a privilege. I had the honor of being the Creative Director and, in part, the co-director of the music video. Working with Sara James, just 15 at the time, and Igor Herbut was both a challenge and a joy. The song had to reflect Sara’s youthful energy while resonating with the emotional depth of Eve’s journey. The result was a romantic, unforgettable melody that lingers in the heart.
As much as I love clever advertising, I believe that art leaves a longer-lasting impression. A flyer might be thrown away the next day, but a song like this will be remembered for years. Collaborating with talented artists is a privilege because they bring something to the table that no ordinary campaign can achieve. Sometimes it’s challenging, but the results are always worth it.
A Campaign Worth Sharing
The Jabłonki Swawole campaign is more than just a celebration of apples. It’s a celebration of Polish culture, art, and the power of storytelling. By investing in music, art, and creativity, we’ve created something that brings joy and stays with people far longer than any conventional ad ever could.
You can watch the full music video here on YouTube and join us in celebrating the timeless connection between love, paradise, and Polish traditions.
Meta Description (SEO)
Discover the story of Eve, love, and paradise in the romantic music video featuring Sara James and Igor Herbut. Directed by Danuta Nierada as part of the Jabłonki campaign celebrating Polish culture and tradition.
Ambassadors for Nature: Planting Apple Trees Across Poland
Sara James and Igor Herbut didn’t just lend their voices to the song; they became ambassadors for nature. As part of the Jabłonki Swawole campaign, they championed the planting of apple trees across Poland. This initiative wasn’t just symbolic—it was a real effort to reconnect with the country’s agricultural roots and promote sustainability. The act of planting apple trees reflects the festival’s deeper mission: celebrating life, tradition, and the beauty of Polish nature.
Creative Team That Brings Stories to Life
The success of this project lies in the vision and talent of the creative team at State of Poland:
- Creative Director: Danuta Nierada
- Creative Team: Renata Carenzo, Tomek Gaj
- Production House: Workshop
This team’s dedication and artistry made it possible to transform a timeless story into a visually stunning and emotionally resonant music video.