Sławomir’s Campaign for Bancovo: A Bold Celebration of Financial Freedom
When Bancovo, an online loan platform, wanted to make waves in the financial market, they turned to an unconventional yet wildly entertaining approach. Enter Sławomir, the larger-than-life Polish music sensation known for his hit Miłość w Zakopanem and his unmistakable charm. Together, we created a tongue-in-cheek campaign that wasn’t just about loans but about living your best life with financial freedom.
The Idea: “Czuć Piniądz?”
The campaign’s tagline, “Czuć Piniądz?” (Can you feel the money?), captured the essence of the Bancovo platform: empowering people with the funds they need to pursue their goals. With Sławomir as the face of the campaign, we injected humor, energy, and a touch of glamour to show what life could look like when you have the time—and the money—to enjoy it truly.
A Multi-Channel Blast
This wasn’t just a TV spot. The Bancovo campaign was designed to dominate screens big and small. Here’s how we did it:
- TV Campaign: The main commercial featured Sławomir in his full glory, living it up and embracing life with his signature charm.
- Social Media Blitz: Sławomir’s social media platforms became key promotional channels. His posts, stories, and videos extended the campaign’s reach to his massive fanbase.
- Online Banners: Creative banners featuring Sławomir popped up across the internet, driving traffic to Bancovo’s platform.
- Dynamic Content: The campaign included tailored ads for specific audiences, ensuring relevance and engagement across digital platforms.
The Production: Bringing the Vision to Life
Behind the scenes, a stellar team worked tirelessly to ensure this campaign looked as big and bold as the message it carried. Every detail was meticulously crafted to match Sławomir’s over-the-top personality and the campaign’s vibrant tone.
Strategy and Execution: Danuta Nierada, Paulina Ufel
Creative Director: Danuta Nierada
Production House: Dynamo Film, Natalia Strzałkowska, Jasiek Ptak, Magdalena Jamrozik
Director: Tomek Kapuściński
DOP: Bartek Kaczmarek
Set Design: Marcin Plaszczyk
Costumes: Ania Zeman
Post-Production: Delapost, Loretta Geerts
Sound Design: Rytmika, Monika Dagiel
Special thanks to Sławomir Zapała, Magdalena Kajrowicz, and Robert Kurpisz for their endless energy and infectious enthusiasm.
Behind-the-scenes of the Bancovo campaign with Sławomir. Anna Kaman, Danuta Nierada, Sławomir, Paulina Ufel
Why It Worked
This campaign resonated with audiences because it broke the mold of traditional financial ads. By blending humor, relatability, and a larger-than-life personality, Bancovo stood out in a crowded market. Sławomir’s magnetic presence and the campaign’s playful tone made loans feel less intimidating and more like an opportunity to embrace life.
See the Campaign
Ready to feel the money? Watch Sławomir bring financial freedom to life in the Bancovo campaign and imagine what you could do with your dreams funded.
#Sławomir #BancovoCampaign #FeelTheMoney #FinancialFreedom #PolishMusicStar
Watch all Sławomir commercials for Bancovo
Miłość w Zakopanem (Love in Zakopane)
