Campaign for Bank BPH: Money That Comes Back to You
Imagine money chasing after you—relentlessly. Perhaps even a bit annoyingly. But who would complain about 50 zł in cash running back into their arms? This creative and playful campaign for Bank BPH brought to life the idea of money that always comes back. With a touch of humor and a dash of charm, the campaign captured viewers’ attention. It made the concept of cashback not just practical, but irresistible.
The Stories Behind the Campaign
Each ad told its own unique story. From the fast-paced action of Pościg (The Chase) to the cinematic charm of Kino(The Cinema), and the quirky spontaneity of Skuter (The Scooter). At the center of it all was a plump, cheerful blue character. It represented 50 zł. The reward customers receive when they open a deposit account at Bank BPH. Whether it’s a chase scene worthy of an action movie or an intimate moment of rediscovery, the underlying message is clear. Bank BPH ensures your money always finds its way back to you because it loves you.
The Team Behind the Magic
- Screenplay: Renata Prandota-Prandecka, Danuta Nierada
- Direction: Tadeusz Śliwa
- Production: Maria Gołosz
- Account Management: Sylwia Kozłowska
- Post-production: Televisor
- Agency: Saatchi & Saatchi Interactive Solutions
Campaign for Bank Handlowy: 50 zł in Love
Meet the 50 zł that fell head over heels in love—a plump, blue character who embodies the reward customers receive for opening a deposit account. Yes, a banknote with emotions, desires, and a single mission. Buy what is its goal? To convince everyone to embrace it. The campaign for Bank Handlowy was lighthearted yet impactful because it highlighted the value of cashback offers. And reminded that sometimes, the best things in life really do come back. Especially when they’re worth 50 zł.
Why It Works
This campaign cleverly used storytelling to make banking services approachable and memorable. For example, by blending humor with emotional narratives, the ads not only entertained but also created a relatable and engaging message.
Additionally, with expertly crafted direction, a brilliant screenplay, and seamless post-production, this campaign is a testament to the power of creativity. It shows how financial products can be both fun and unforgettable.With expertly crafted direction, a brilliant screenplay, and seamless post-production, this campaign is a testament to the power of creativity in making financial products both fun and unforgettable.
