Grandma drifting in a race car – from the short film "Grandma Learns to Drift" directed by Danuta Nierada

Brewed for Speed: The Fast & Furious Granny Campaign

In a world where the young dominate the tracks, one fearless grandma rises to prove that age is just a number—and so is her lap time. This film is an epic tale of burning rubber, wild spins, and unstoppable determination. It’s fast, it’s furious, and it’s… grandma. Ready to witness history in the making? Buckle up. 🏁

Film Directors: Danuta Nierada, Paweł Boland, Art Director: Danuta Nierada

Read More
A scene from Jablonki Swawole Festival by Danuta Nierada

The Jabłonki Swawole Campaign: Celebrating Food & Music

Apple Fest: A Journey of Sweet Success and Rainy Challenges

Working on the concept of “Jabłonki Swawole” – a festival that celebrates Polish apples – seemed like a daunting task at first. After all, how do you turn an everyday fruit into a cultural phenomenon? It wasn’t just about apples; it was about everything surrounding them – culinary culture, traditions, values, and the dedication of Polish orchard farmers. It was about crafting a story rich with symbolism, Slavic rituals, and the simple joy of nature’s bounty.

Read More
Scenes from Slawomir-Bankowo Danuta Nierada commercial reklama

Kitsch Done Right: Sławomir’s Hilarious Bancovo Campaign

When Bancovo, an online loan platform, wanted to make waves in the financial market, they turned to an unconventional yet wildly entertaining approach. Enter Sławomir, the larger-than-life Polish music sensation known for his hit Miłość w Zakopanem and his unmistakable charm. Together, we created a tongue-in-cheek campaign that wasn’t just about loans but about living your best life with financial freedom.

Read More
FAKE NEWS GIF BY DANUTA NIERADA

Fighting Fake News: The FakeHunter Campaign

We live in a time when fake news infiltrates our daily lives. These false narratives distort reality, sow distrust, and have tangible social consequences. To address this growing issue, the FakeHunter platform was created—a public tool allowing anyone to verify the credibility of the information they read. While we were not responsible for creating the platform itself, we took on the challenge of designing an impactful campaign to raise awareness and encourage its use.

Read More
Scenes from Tesco TV advertises by Danuta Nierada

Henio and Krysia: Stars of Tesco’s Long-Running TV Campaign

Imagine a world where your friendly neighborhood grocer doesn’t just stock your pantry but also tickles your funny bone. For seven delightful years, the Tesco Experts campaign turned routine shopping into a comedic adventure for Polish households. With over 200 commercials and a plethora of other media, this campaign was more than marketing—it was a beloved series that kept audiences laughing and engaged, all while showcasing the art of persuasive advertising.

Read More

Holding On for the Perfect Upgrade – Castorama’s Elegant Humor in Home Improvement Advertising

Home improvement advertising isn’t usually associated with subtle humor and visual storytelling, but for Castorama, we wanted to create something that was both elegant and unexpected. Instead of the usual hammers and nails, we told a story of patience, anticipation, and a touch of absurdity—because when a product is worth waiting for, sometimes you just have to hold on a little longer.

Read More

Culinary Adventures with Robert Makłowicz: Tesco’s ‘Smak Łowi Makłowicz’ Campaign

Tesco Poland embarked on a flavorful journey with renowned culinary critic and television personality Robert Makłowicz. The ‘Smak Łowi Makłowicz’ (‘Makłowicz Hunts for Flavor’) campaign seamlessly blended his culinary expertise and natural comedic flair, creating a memorable 360-degree marketing experience that resonated across television, radio, in-store materials, and even product packaging.

Read More

The Krewki.pl Campaign: Inspiring Acts of Kindness

What happens when the world is turned upside down, and everyone is called to help? During the uncertainty of the COVID-19 pandemic, Poland came together in remarkable ways. From sewing masks to inspiring communities, people found creative ways to make a difference. The Krewki.pl campaign stood out as a unique initiative that harnessed the incredible power of Poland’s blood donation system—a social phenomenon unmatched on a global scale.

Read More

Creating My First Music Video: A New Wave Experiment

Embarking on my first musical creation was an exhilarating journey, culminating in a New Wave-inspired music video. This genre, emerging in the late 1970s, seamlessly blends punk rock’s rebellious energy with pop’s catchy melodies and art rock’s experimental flair. Its eclectic mix of punk vigor, electronic experimentation, and pop sensibility not only redefined music of its era but also left a lasting imprint on popular culture.

Read More

Pilsner Urquell: The Beer for the Bold Few

Before craft beer became a global trend, Pilsner Urquell stood as a symbol of distinct taste and uncompromising quality. Unlike mainstream lagers, its bold bitterness made it a beer for true connoisseurs—those who appreciate depth, complexity, and authenticity.

Our campaign, captured in a striking black-and-white aesthetic, embraced this exclusivity with a simple yet powerful statement: “I belong to the minority”

Read More