Danuta Nierada Creative Director Archives

Post Tagged with: "Danuta Nierada Creative Director"

Scenes from the cover musi hit Anna Jantar przetanczyc z toba chce Natalia Szroeder Danuta Nierada

Przetańczyć z tobą chcę całą noc. IGO and Natalia Szroeder Covering Anna Jantar’s Timeless Hit

in Concept Creation, Creative Direction

A young ferryman tosses an apple into a quiet lake. It breaks the surface and wakes a water nymph. She leaves her home below the water and steps into the unknown. Where does she go? What waits for her?

This music video reimagines Anna Jantar’s 70s great hit “Przetanczyc z Tobą chcę całą noc” (I Wish to Dance with Your All Nigt Long) Sung by IGO and Natalia Szroeder, it brings a new voice to a timeless music.
With over 2 million views, the video isn’t just about music. It’s about a story that feels timeless, bold, and unforgettable.

AI in Creative Work: Advertising, Storytelling & Visual Innovation

in AI Creation, Film Directotion

As a creative professional with experience in advertising and animation, I am always drawn to the intersection of storytelling, technology, and branding. AI-generated visuals have opened new creative opportunities, making it easier to craft engaging visual content and immersive stories.

Two of my latest projects show how AI-driven illustrations and animations can work as powerful branding tools, not just artistic experiments.

Jabłonki Swawole Book: Crafting Poland’s Most Beautiful Apple Story

in Concept Creation, Creative Direction

Imagine this: a book so beautiful, you’d hesitate to put it on a shelf, let alone throw it away. When we started working on Jabłonki Swawole, the idea was simple yet bold: create something that feels like a slice of summer you can hold in your hands. It’s not just about apples—it’s about sunlight trapped in their skins, the smell of wildflower meadows, and the taste of Poland’s most cherished traditions.

Dobro Book. How to Get Happiness Polish Way

in Authoring, Creative Direction

What does it mean to live a good life? For some, it’s a quiet existence filled with serene contemplation and steady calm. For others, it’s the pursuit of mythical inner zen. But for Poles, as I argue in my book Dobro, it’s something altogether different—a recipe for living life intensely, emotionally, and profoundly.

As one of the co-authors of Dobro, I had the privilege of diving deep into what makes the Polish approach to well-being so unique. It’s not just a cultural quirk or a passing trend. It’s a system—a philosophy—that could, in the words of the book’s motto, “save the world if applied globally.

Ilustracje z książki jak zostać genialnym hultajem, illustrations from how to become a genious rascal book by danuta nierada

How to Become a Brilliant Rascal – A Book That Celebrates Polish Legends

in Authoring, Creative Direction

Let’s face it—history books can be boring. But what if someone told you history could be as exciting as a treasure hunt? That’s exactly the vibe we went for in How to Become a Brilliant Rascal (Jak zostać genialnym hultajem), a book packed with tales of extraordinary Poles who changed the world with their wit, courage, and unshakable determination.

A scene from Jablonki Swawole Festival by Danuta Nierada

The Jabłonki Swawole Campaign: Celebrating Food & Music

in Campaign Creation, Concept Creation, Creative Direction

Apple Fest: A Journey of Sweet Success and Rainy Challenges

Working on the concept of “Jabłonki Swawole” – a festival that celebrates Polish apples – seemed like a daunting task at first. After all, how do you turn an everyday fruit into a cultural phenomenon? It wasn’t just about apples; it was about everything surrounding them – culinary culture, traditions, values, and the dedication of Polish orchard farmers. It was about crafting a story rich with symbolism, Slavic rituals, and the simple joy of nature’s bounty.

Scenes from Slawomir-Bankowo Danuta Nierada commercial reklama

Kitsch Done Right: Sławomir’s Hilarious Bancovo Campaign

in Campaign Creation, Creative Direction

When Bancovo, an online loan platform, wanted to make waves in the financial market, they turned to an unconventional yet wildly entertaining approach. Enter Sławomir, the larger-than-life Polish music sensation known for his hit Miłość w Zakopanem and his unmistakable charm. Together, we created a tongue-in-cheek campaign that wasn’t just about loans but about living your best life with financial freedom.

Fighting Fake News: The FakeHunter Campaign

in Campaign Creation, Creative Direction

We live in a time when fake news infiltrates our daily lives. These false narratives distort reality, sow distrust, and have tangible social consequences. To address this growing issue, the FakeHunter platform was created—a public tool allowing anyone to verify the credibility of the information they read. While we were not responsible for creating the platform itself, we took on the challenge of designing an impactful campaign to raise awareness and encourage its use.

Scenes from Tesco TV advertises by Danuta Nierada

Henio and Krysia: Stars of Tesco’s Long-Running TV Campaign

in Art Direction, Campaign Creation, Film Directotion, Scriptwring

Imagine a world where your friendly neighborhood grocer doesn’t just stock your pantry but also tickles your funny bone. For seven delightful years, the Tesco Experts campaign turned routine shopping into a comedic adventure for Polish households. With over 200 commercials and a plethora of other media, this campaign was more than marketing—it was a beloved series that kept audiences laughing and engaged, all while showcasing the art of persuasive advertising.

Culinary Adventures with Robert Makłowicz: Tesco’s ‘Smak Łowi Makłowicz’ Campaign

in Campaign Creation, Creative Direction

Tesco Poland embarked on a flavorful journey with renowned culinary critic and television personality Robert Makłowicz. The ‘Smak Łowi Makłowicz’ (‘Makłowicz Hunts for Flavor’) campaign seamlessly blended his culinary expertise and natural comedic flair, creating a memorable 360-degree marketing experience that resonated across television, radio, in-store materials, and even product packaging.

Scenes from Rodzina na Widelcu for Carrefour by Danuta Nierada

A Sitcom for Carrefour. How to Turn Promotions into Everyday Comedy

in Concept Creation, Creation, Film Directotion, Scriptwring

What do shopping lists, family dinners, and unexpected household drama have in common? They all happen under one roof—and now, they all happen in a branded comedy series for Carrefour.

Scenes from Carrefour Back to shool commercial by Danuta Nierada

Carrefour Back-to-School: When a Ruler and a Calculator Drop a Beat

in Creation, Film Directotion

Back-to-school shopping can feel like a chore—unless, of course, your supplies start rapping.

scenes of animation from bock żywiec commercial by danuta nierada

An Idea Born from the Subconscious. Darkness, and the Joy of Żywiec Bock Beer

in Art Direction, Campaign Creation, Film Directotion

Picture the year 1856. Sigmund Freud enters the world, destined to explore the deepest recesses of the human psyche. In that same year, Bock beer is born—dark, rich, and full of character. Coincidence? We think not.

Pilsner Urquell: The Beer for the Bold Few

in Art Direction, Creation

Before craft beer became a global trend, Pilsner Urquell stood as a symbol of distinct taste and uncompromising quality. Unlike mainstream lagers, its bold bitterness made it a beer for true connoisseurs—those who appreciate depth, complexity, and authenticity.

Our campaign, captured in a striking black-and-white aesthetic, embraced this exclusivity with a simple yet powerful statement: “I belong to the minority”

Blending Your Loans into One Smooth Solution – The BPH Bank Campaign

in Creation, Film Directotion

What happens when you toss a house, a car, and a credit card into a blender? No, this isn’t the setup for a surreal joke—it’s the premise of our BPH Bank consolidation loan campaign.

In a striking trompe-l’œil execution, we transformed the complex world of multiple loans into one simple, digestible truth: combine your loans, pay less, and breathe easier.