What happens when you toss a house, a car, and a credit card into a blender? No, this isn’t the setup for a surreal joke—it’s the premise of our BPH Bank consolidation loan campaign.
In a striking trompe-l’œil execution, we transformed the complex world of multiple loans into one simple, digestible truth: combine your loans, pay less, and breathe easier.
The Idea: Making Finance Feel Effortless
Debt can feel overwhelming, scattered, and hard to manage. But what if it could be smoothed out into one easy-to-handle payment?
We visualized this concept in the most unexpected way—by showing a blender turning separate financial burdens into a single, streamlined solution. A house, a car, and a credit card go in, and out comes one smooth, manageableconsolidation loan.
It’s a playful yet powerful metaphor for how BPH Bank helps customers take control of their finances, proving that even the most tangled obligations can be simplified.
Why This Strategy Worked
Finance Made Visually Engaging
- Instead of overwhelming people with numbers, we gave them a striking, memorable image.
Tangible Problem, Clear Solution
- Scattered loans? Complicated payments? The blender does what the BPH consolidation loan does—merges it all into something smoother.
Emotional and Relatable
- Financial stress is real. The campaign tapped into that frustration and offered a solution that felt simple and intuitive.
A Bold Approach to Banking Advertising
At a time when banking ads relied on serious, formal messaging, we took a playful, visually striking approach that stood out.
The result? A campaign that people remembered, a message that clicked, and a consolidation loan that suddenly felt like the best decision rather than just another banking product.
Because at the end of the day, who doesn’t want their finances to be as smooth as a perfectly blended shake?
Credits:
- Concept & Script: Danuta Nierada
- Directors: Danuta Nierada, Marcin Filipek
- Production: Maria Gołosz
- Production Company: Tank Production
- Postproduction: Televisor
- Agency: Saatchi & Saatchi Interactive Solutions
📺 Also watch the film here: BPH Bank Consolidation Loan Campaign