Back-to-school shopping can feel like a chore—unless, of course, your supplies start rapping.
For Carrefour’s back-to-school campaign, we gave a voice to the essentials: a ruler and a calculator, who don’t just sit idly in a pencil case—they rap their way into kids’ hearts.
Because let’s be honest, when trying to engage young students, a price tag alone won’t do the trick. But a catchy beat? That’s a different story.
Talking to Kids in Their Own Language
The strategy was simple yet bold: if you want kids to pay attention, you need to speak their language. And what better way to do that than through music?
We turned everyday school supplies into animated rap stars, dropping bars about the joys of learning and the coolest deals at Carrefour. The result? A playful, high-energy ad that made school shopping feel like a fun experience rather than an obligation.
Why This Strategy Worked
- Relatable & Entertaining
- Kids engage with content that speaks to them. A rapping ruler and a beatboxing calculator? That’s entertainment!
- Memorable & Catchy
- The rhythm and rhymes turned an ordinary promotion into something kids would actually remember (and probably repeat).
- Emotional Connection
- By making school shopping exciting, Carrefour positioned itself not just as a retailer, but as a brand that understands both parents and kids.
A Fresh Take on Back-to-School Advertising
Instead of the usual sales-driven messaging, we brought creativity and humor into the mix. This campaign not only grabbed attention but also created an emotional connection—proving that even school supplies can be fun, engaging, and full of personality.
Because when you make kids smile, parents follow.
Credits:
- Story & Direction: Danuta Nierada, Marcin Karols Karłowski
- Cinematography: Maciek “Kiko” Sobieraj
- Producer: Magdalena Barszcz
- Animation & Postproduction: Badi Badi
- Agency: Saatchi & Saatchi Interactive Solutions
📺 Also watch the film here: Carrefour Back-to-School Campaign