Art Direction Danuta Nierada Archives

Post Tagged with: "Art Direction Danuta Nierada"

Scenes from the cover musi hit Anna Jantar przetanczyc z toba chce Natalia Szroeder Danuta Nierada

Przetańczyć z tobą chcę całą noc. IGO and Natalia Szroeder Covering Anna Jantar’s Timeless Hit

in Concept Creation, Creative Direction

A young ferryman tosses an apple into a quiet lake. It breaks the surface and wakes a water nymph. She leaves her home below the water and steps into the unknown. Where does she go? What waits for her?

This music video reimagines Anna Jantar’s 70s great hit “Przetanczyc z Tobą chcę całą noc” (I Wish to Dance with Your All Nigt Long) Sung by IGO and Natalia Szroeder, it brings a new voice to a timeless music.
With over 2 million views, the video isn’t just about music. It’s about a story that feels timeless, bold, and unforgettable.

AI in Creative Work: Advertising, Storytelling & Visual Innovation

in AI Creation, Film Directotion

As a creative professional with experience in advertising and animation, I am always drawn to the intersection of storytelling, technology, and branding. AI-generated visuals have opened new creative opportunities, making it easier to craft engaging visual content and immersive stories.

Two of my latest projects show how AI-driven illustrations and animations can work as powerful branding tools, not just artistic experiments.

Custom Artwork and Character Design – My Journey in Illustration & Portraits

in AI Creation, Art

A personal story of how copying comic books led me to a life of portraiture, character design, food illustration, and AI-enhanced visuals — from seaside promenades to Canal+ documentaries.

Grandma drifting in a race car – from the short film "Grandma Learns to Drift" directed by Danuta Nierada

Brewed for Speed: The Fast & Furious Granny Campaign

in Art Direction, Film Directotion

In a world where the young dominate the tracks, one fearless grandma rises to prove that age is just a number—and so is her lap time. This film is an epic tale of burning rubber, wild spins, and unstoppable determination. It’s fast, it’s furious, and it’s… grandma. Ready to witness history in the making? Buckle up. 🏁

Film Directors: Danuta Nierada, Paweł Boland, Art Director: Danuta Nierada

A scene from Jablonki Swawole Festival by Danuta Nierada

The Jabłonki Swawole Campaign: Celebrating Food & Music

in Campaign Creation, Concept Creation, Creative Direction

Apple Fest: A Journey of Sweet Success and Rainy Challenges

Working on the concept of “Jabłonki Swawole” – a festival that celebrates Polish apples – seemed like a daunting task at first. After all, how do you turn an everyday fruit into a cultural phenomenon? It wasn’t just about apples; it was about everything surrounding them – culinary culture, traditions, values, and the dedication of Polish orchard farmers. It was about crafting a story rich with symbolism, Slavic rituals, and the simple joy of nature’s bounty.

Scenes from Tesco TV advertises by Danuta Nierada

Henio and Krysia: Stars of Tesco’s Long-Running TV Campaign

in Art Direction, Campaign Creation, Film Directotion, Scriptwring

Imagine a world where your friendly neighborhood grocer doesn’t just stock your pantry but also tickles your funny bone. For seven delightful years, the Tesco Experts campaign turned routine shopping into a comedic adventure for Polish households. With over 200 commercials and a plethora of other media, this campaign was more than marketing—it was a beloved series that kept audiences laughing and engaged, all while showcasing the art of persuasive advertising.

Holding On for the Perfect Upgrade – Castorama’s Elegant Humor in Home Improvement Advertising

in Art Direction, Campaign Creation, Concept Creation

Home improvement advertising isn’t usually associated with subtle humor and visual storytelling, but for Castorama, we wanted to create something that was both elegant and unexpected. Instead of the usual hammers and nails, we told a story of patience, anticipation, and a touch of absurdity—because when a product is worth waiting for, sometimes you just have to hold on a little longer.

Culinary Adventures with Robert Makłowicz: Tesco’s ‘Smak Łowi Makłowicz’ Campaign

in Campaign Creation, Creative Direction

Tesco Poland embarked on a flavorful journey with renowned culinary critic and television personality Robert Makłowicz. The ‘Smak Łowi Makłowicz’ (‘Makłowicz Hunts for Flavor’) campaign seamlessly blended his culinary expertise and natural comedic flair, creating a memorable 360-degree marketing experience that resonated across television, radio, in-store materials, and even product packaging.

Scene from Canal+ NC+ commercial with Santa by Danuta Nierada

Santa’s Tough Choice: Wireless Reindeer Socks or a Wireless Decoder

in Art Direction, Creation

Every year, Santa faces a dilemma: what’s the perfect Christmas gift? Sure, those reindeer socks are technically wireless, but wouldn’t a Canal+ wireless decoder with a thousand movies be a better idea? In our festive campaign for Canal+, we gave Santa a reality check—showing that even the master of gifting knows a true upgrade when he sees […]

Scenes from Rodzina na Widelcu for Carrefour by Danuta Nierada

A Sitcom for Carrefour. How to Turn Promotions into Everyday Comedy

in Concept Creation, Creation, Film Directotion, Scriptwring

What do shopping lists, family dinners, and unexpected household drama have in common? They all happen under one roof—and now, they all happen in a branded comedy series for Carrefour.

Scenes from Carrefour Back to shool commercial by Danuta Nierada

Carrefour Back-to-School: When a Ruler and a Calculator Drop a Beat

in Creation, Film Directotion

Back-to-school shopping can feel like a chore—unless, of course, your supplies start rapping.

scenes of animation from bock żywiec commercial by danuta nierada

An Idea Born from the Subconscious. Darkness, and the Joy of Żywiec Bock Beer

in Art Direction, Campaign Creation, Film Directotion

Picture the year 1856. Sigmund Freud enters the world, destined to explore the deepest recesses of the human psyche. In that same year, Bock beer is born—dark, rich, and full of character. Coincidence? We think not.

Pilsner Urquell: The Beer for the Bold Few

in Art Direction, Creation

Before craft beer became a global trend, Pilsner Urquell stood as a symbol of distinct taste and uncompromising quality. Unlike mainstream lagers, its bold bitterness made it a beer for true connoisseurs—those who appreciate depth, complexity, and authenticity.

Our campaign, captured in a striking black-and-white aesthetic, embraced this exclusivity with a simple yet powerful statement: “I belong to the minority”

Blending Your Loans into One Smooth Solution – The BPH Bank Campaign

in Creation, Film Directotion

What happens when you toss a house, a car, and a credit card into a blender? No, this isn’t the setup for a surreal joke—it’s the premise of our BPH Bank consolidation loan campaign.

In a striking trompe-l’œil execution, we transformed the complex world of multiple loans into one simple, digestible truth: combine your loans, pay less, and breathe easier.