We live in a time when fake news infiltrates our daily lives. These false narratives distort reality, sow distrust, and have tangible social consequences. To address this growing issue, the FakeHunter platform was created—a public tool allowing anyone to verify the credibility of the information they read. While we were not responsible for creating the platform itself, we took on the challenge of designing an impactful campaign to raise awareness and encourage its use.
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Imagine a world where your friendly neighborhood grocer doesn’t just stock your pantry but also tickles your funny bone. For seven delightful years, the Tesco Experts campaign turned routine shopping into a comedic adventure for Polish households. With over 200 commercials and a plethora of other media, this campaign was more than marketing—it was a beloved series that kept audiences laughing and engaged, all while showcasing the art of persuasive advertising.
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Home improvement advertising isn’t usually associated with subtle humor and visual storytelling, but for Castorama, we wanted to create something that was both elegant and unexpected. Instead of the usual hammers and nails, we told a story of patience, anticipation, and a touch of absurdity—because when a product is worth waiting for, sometimes you just have to hold on a little longer.
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Tesco Poland embarked on a flavorful journey with renowned culinary critic and television personality Robert Makłowicz. The ‘Smak Łowi Makłowicz’ (‘Makłowicz Hunts for Flavor’) campaign seamlessly blended his culinary expertise and natural comedic flair, creating a memorable 360-degree marketing experience that resonated across television, radio, in-store materials, and even product packaging.
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What happens when the world is turned upside down, and everyone is called to help? During the uncertainty of the COVID-19 pandemic, Poland came together in remarkable ways. From sewing masks to inspiring communities, people found creative ways to make a difference. The Krewki.pl campaign stood out as a unique initiative that harnessed the incredible power of Poland’s blood donation system—a social phenomenon unmatched on a global scale.
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Every year, Santa faces a dilemma: what’s the perfect Christmas gift? Sure, those reindeer socks are technically wireless, but wouldn’t a Canal+ wireless decoder with a thousand movies be a better idea? In our festive campaign for Canal+, we gave Santa a reality check—showing that even the master of gifting knows a true upgrade when he sees […]
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What do shopping lists, family dinners, and unexpected household drama have in common? They all happen under one roof—and now, they all happen in a branded comedy series for Carrefour.
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Back-to-school shopping can feel like a chore—unless, of course, your supplies start rapping.
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Before craft beer became a global trend, Pilsner Urquell stood as a symbol of distinct taste and uncompromising quality. Unlike mainstream lagers, its bold bitterness made it a beer for true connoisseurs—those who appreciate depth, complexity, and authenticity.
Our campaign, captured in a striking black-and-white aesthetic, embraced this exclusivity with a simple yet powerful statement: “I belong to the minority”
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What happens when you toss a house, a car, and a credit card into a blender? No, this isn’t the setup for a surreal joke—it’s the premise of our BPH Bank consolidation loan campaign.
In a striking trompe-l’œil execution, we transformed the complex world of multiple loans into one simple, digestible truth: combine your loans, pay less, and breathe easier.
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