Let’s be honest—advertising sausages and hams is the ultimate creative challenge. It’s not glamorous, it’s not trendy, and it’s definitely not the stuff of Instagram dreams. In fact, in my entire career, I’ve only seen one ad for sausages that actually worked—and that’s because it was funny. But did it make you believe the sausages were good? Not really.
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Apple Fest: A Journey of Sweet Success and Rainy Challenges
Working on the concept of “Jabłonki Swawole” – a festival that celebrates Polish apples – seemed like a daunting task at first. After all, how do you turn an everyday fruit into a cultural phenomenon? It wasn’t just about apples; it was about everything surrounding them – culinary culture, traditions, values, and the dedication of Polish orchard farmers. It was about crafting a story rich with symbolism, Slavic rituals, and the simple joy of nature’s bounty.
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When Bancovo, an online loan platform, wanted to make waves in the financial market, they turned to an unconventional yet wildly entertaining approach. Enter Sławomir, the larger-than-life Polish music sensation known for his hit Miłość w Zakopanem and his unmistakable charm. Together, we created a tongue-in-cheek campaign that wasn’t just about loans but about living your best life with financial freedom.
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What happens when the world is turned upside down, and everyone is called to help? During the uncertainty of the COVID-19 pandemic, Poland came together in remarkable ways. From sewing masks to inspiring communities, people found creative ways to make a difference. The Krewki.pl campaign stood out as a unique initiative that harnessed the incredible power of Poland’s blood donation system—a social phenomenon unmatched on a global scale.
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