Tesco Poland embarked on a flavorful journey with renowned culinary critic and television personality Robert Makłowicz. The ‘Smak Łowi Makłowicz’ (‘Makłowicz Hunts for Flavor’) campaign seamlessly blended his culinary expertise and natural comedic flair, creating a memorable 360-degree marketing experience that resonated across television, radio, in-store materials, and even product packaging.
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What happens when the world is turned upside down, and everyone is called to help? During the uncertainty of the COVID-19 pandemic, Poland came together in remarkable ways. From sewing masks to inspiring communities, people found creative ways to make a difference. The Krewki.pl campaign stood out as a unique initiative that harnessed the incredible power of Poland’s blood donation system—a social phenomenon unmatched on a global scale.
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Food—the everyday beauty that compels many to grab their cameras and flood social media with snapshots. For me, however, it’s an invitation to pick up my digital brush and embark on a vibrant adventure in the realm of food painting.
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Global CSR Campaign for AXA Insurance Most people know the basics of first aid, but when faced with a real emergency, hesitation often takes over. The First Aid Campaign by AXA Insurance is here to change that. This global initiative reminds everyone that they have the inner strength and ability to help […]
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