Influencers & PR Archives

Influencers & PR

I create communication projects, interviews, cultural features and PR concepts for foundations, institutions and influencer partnerships.
My work blends storytelling with strategic clarity — presenting people, ideas and organisations through compelling narratives that build trust, engagement and identity.

Danuta Nierada and Marisa de Lempicka - An interview with the great-granddaughter of Tamara Lempicka

The Lasting Legacy of Tamara de Lempicka — Interview Project

A Conversation with the Great-Granddaughter of an Icon

The Dumplings Reinvent Maanam’s Classic ‘Kocham Cię, Kochanie Moje’: A Journey into the Magic of a New Cover

As a Creative Director, I’ve always believed that a powerful story can bridge time and emotion. When the idea for this project began to take shape, I knew it had to be something extraordinary. We chose Maanam’s timeless “Kocham cię, kochanie moje” (“I Love You, My Love”) for its haunting beauty, deep emotion, and cultural resonance. Collaborating with The Dumplings to create a new, Slavic-inspired version was a creative journey I’ll never forget.

Bitamina & Vito Bambino Hit. What Happens When Gravity Stops Working?

The story begins simply enough. Everyday life is turned upside-down—literally. Objects float, and no one knows why. Except for one girl. In a mysterious house, she discovers an old tape recorder endlessly playing the haunting melody Let the Apple Trees Bloom

Dobro Campaign – How to Stop Poles for a Moment

Team of Directors: Danuta Nierada, Renata Carenzo, and Tomasz Gaj, transformed the very important question of “How to stop Poles from constant movement?” into a captivating advertisement for the book Dobro, exploring the Polish system of well-being. Poles are known for their vibrant energy and fast-paced lifestyles, but can they truly pause and stand still, even for a moment? This playful film puts that question to the test through a unique social experiment, inviting participants to embrace stillness amidst the chaos of city life. As they froze in time, the audience was introduced to Dobro, a book that uncovers the Polish way to happiness and answers the timeless question: what makes us truly happy?

Scenes from the cover musi hit Anna Jantar przetanczyc z toba chce Natalia Szroeder Danuta Nierada

Przetańczyć z tobą chcę całą noc. IGO and Natalia Szroeder Covering Anna Jantar’s Timeless Hit

A young ferryman tosses an apple into a quiet lake. It breaks the surface and wakes a water nymph. She leaves her home below the water and steps into the unknown. Where does she go? What waits for her?

This music video reimagines Anna Jantar’s 70s great hit “Przetanczyc z Tobą chcę całą noc” (I Wish to Dance with Your All Nigt Long) Sung by IGO and Natalia Szroeder, it brings a new voice to a timeless music.
With over 2 million views, the video isn’t just about music. It’s about a story that feels timeless, bold, and unforgettable.

Sceny z teledysku Cover Anna Jantar Tylko mnie popros do tanca Moje jedyne marzenie Igor Herbut Sara James Danuta Nierada

A Story of Love, Loss, and Redemption. Anna Jantar Vintage Hit by Sara James & Igor Herbut

From the moment it was released, the cover of “Tylko mnie poproś do tańca” (“Just Ask Me to Dance”) became an instant hit. With over 3 million views and counting, this stunning reinterpretation of a Polish classic has touched hearts across the country. Directed by the visionary team of Danuta Nierada and Renata Carenzo, the music video takes viewers on a symbolic journey of love, loss, and redemption.

Scene from SexAppeal Music Cover by Danuta Nierada

The Timeless Allure of “SexAppeal” – A Classic Song Reimagined

There are songs that transcend time. “Seksapil” is one of them. Written in 1937 by the brilliant duo Henryk Wars and Emanuel Szlechter for the Polish comedy “Piętro wyżej” (“One Floor Up”), it has remained a symbol of charm, humor, and elegance. Originally performed by Eugeniusz Bodo in the role of Mae West, the song became an instant classic. Its playful melody and witty lyrics captured the energy and confidence of the late 1930s.

The original performance was both daring and humorous, with Bodo donning a Mae West-inspired costume and delivering a cheeky ode to “sex appeal.” The song, with its jazzy rhythm, became an anthem for a generation embracing modernity and confidence. It also showcased the creative brilliance of Henryk Wars, one of Poland’s most prolific composers, and Emanuel Szlechter, a lyricist with a knack for clever, catchy phrasing.

Illustration from Naj Naj Polska The Best of Poland by Danuta Nierada

Naj Naj Polska – The Best of Poland Book

When we first started discussing Naj Naj Polska, one question lingered: does the world need another book about Poland? Shelves are already lined with stories of pierogi, Chopin, and Polish history. Yet, this project was different. It wasn’t about retelling what’s already known; it was about showing why Poland matters today, globally. The idea was to create a holistic narrative—Poland as a brand of resilience, creativity, and soft power.

The goal? To offer a guide not just for Poles, but for anyone who wants to see Poland as a country of innovation, courage, and beauty.

GenFree Future Leaders Conference – Shaping the Next Generation of Innovators

The GenFree Future Leaders Conference wasn’t about lectures; it was about sparking ambition. We brought together the brightest minds from Central and Eastern Europe with visionaries like Steve Wozniak, Ian Brzezinski, and Tim Marshall. Through bold storytelling, influencer-driven engagement, and a competitive selection process, we didn’t just invite participants—we made them earn their place

A scene from Jablonki Swawole Festival by Danuta Nierada

The Jabłonki Swawole Campaign: Celebrating Food & Music

Apple Fest: A Journey of Sweet Success and Rainy Challenges

Working on the concept of “Jabłonki Swawole” – a festival that celebrates Polish apples – seemed like a daunting task at first. After all, how do you turn an everyday fruit into a cultural phenomenon? It wasn’t just about apples; it was about everything surrounding them – culinary culture, traditions, values, and the dedication of Polish orchard farmers. It was about crafting a story rich with symbolism, Slavic rituals, and the simple joy of nature’s bounty.

Fighting Fake News: The FakeHunter Campaign

We live in a time when fake news infiltrates our daily lives. These false narratives distort reality, sow distrust, and have tangible social consequences. To address this growing issue, the FakeHunter platform was created—a public tool allowing anyone to verify the credibility of the information they read. While we were not responsible for creating the platform itself, we took on the challenge of designing an impactful campaign to raise awareness and encourage its use.

Komedia romantesco. W roli głównej Roberrrto.

Superprodukcja – zdjęcia filmowe, animacja 3-wymiarowa, żywy jednorożec i celebryta wagi ciężkiej. [ylwm_vimeo portrait=”false” byline=”false”]91064218[/ylwm_vimeo]