Film & Direction

I direct and write films — short narratives, music videos, and documentaries — with a focus on emotional clarity, atmosphere, and cinematic expression.
My process blends visual storytelling, script development, world-building, and close collaboration with performers, DoPs, and editors.
Each project is built as a sensory narrative, shaped by passion for beauty and merit.

Danuta Nierada ai artist video

AI Animations & Films

I work at the intersection of illustration and artificial intelligence, creating short films based on my original artwork. The animation on the AI platform progresses rapidly but I hope art makes the films timeless. Some of my latest projects: Film for ANS A series of illustrations created for the Academy […]

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Scena z filmu Niepospolita Rarepublic

The Rarepublic Film: The Epic Journey of Glamour, Power, and Ambition in Prewar Poland

What happens when a celebrated writer, reluctant to leave his lavish life in Warsaw, is forced to embark on an unexpected journey? Rarepublic is a fictionalized tale of Poland’s golden interwar period, where Tadeusz Dołęga-Mostowicz—celebrated author of The Career of Nicodemus Dyzma—finds himself blackmailed by his publisher into a trip he desperately wants to avoid. Accompanied by an ambitious assistant, whose no-nonsense attitude he manages to offend immediately, this road story uncovers a kaleidoscope of pre-war Poland’s greatest characters, industries, and unbreakable spirit.

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Scenes from documentary film Apple Prisoners wiezniowie jablek by Danuta Nierada

Prisoners of Apples: A Canal+ Documentary Journey Into Nature’s Deceptions

Apples. A fruit we all know but rarely think about. And yet, we should. We did – and now we can’t stop talking about it. Prisoners of Apples is a documentary that unveils how apples have been outsmarting humans for centuries. They started with Eve and ended up with global domination.

The journey to create Prisoners of Apples was anything but easy. Years of effort, countless script rewrites, shifting collaborators, and the ever-present challenge of securing funding made every step a test of perseverance. Yet, these very obstacles became the driving force behind a film that celebrates creativity and determination. In an era where AI tools could have eased the process, this project stands as a testament to human ingenuity and passion—every frame a labor of love and innovation.

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The Dumplings Reinvent Maanam’s Classic ‘Kocham Cię, Kochanie Moje’: A Journey into the Magic of a New Cover

As a Creative Director, I’ve always believed that a powerful story can bridge time and emotion. When the idea for this project began to take shape, I knew it had to be something extraordinary. We chose Maanam’s timeless “Kocham cię, kochanie moje” (“I Love You, My Love”) for its haunting beauty, deep emotion, and cultural resonance. Collaborating with The Dumplings to create a new, Slavic-inspired version was a creative journey I’ll never forget.

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Can Interest Rates Be Adorable? The Story of Financial Furry Creatures Campaign

Interest rates. Two words that often make people frown or reach for their calculators. But what if they could make you smile? That was the question we aimed to answer with two quirky, animated commercials for Bank BPH. And the result? Even kids started asking their parents about interest rates—because they wanted their own cuddly, furry creatures. Strange? Maybe. But undeniably effective.

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Dobro Campaign – How to Stop Poles for a Moment

Team of Directors: Danuta Nierada, Renata Carenzo, and Tomasz Gaj, transformed the very important question of “How to stop Poles from constant movement?” into a captivating advertisement for the book Dobro, exploring the Polish system of well-being. Poles are known for their vibrant energy and fast-paced lifestyles, but can they truly pause and stand still, even for a moment? This playful film puts that question to the test through a unique social experiment, inviting participants to embrace stillness amidst the chaos of city life. As they froze in time, the audience was introduced to Dobro, a book that uncovers the Polish way to happiness and answers the timeless question: what makes us truly happy?

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Scenes from the cover musi hit Anna Jantar przetanczyc z toba chce Natalia Szroeder Danuta Nierada

Przetańczyć z tobą chcę całą noc. IGO and Natalia Szroeder Covering Anna Jantar’s Timeless Hit

A young ferryman tosses an apple into a quiet lake. It breaks the surface and wakes a water nymph. She leaves her home below the water and steps into the unknown. Where does she go? What waits for her?

This music video reimagines Anna Jantar’s 70s great hit “Przetanczyc z Tobą chcę całą noc” (I Wish to Dance with Your All Nigt Long) Sung by IGO and Natalia Szroeder, it brings a new voice to a timeless music.
With over 2 million views, the video isn’t just about music. It’s about a story that feels timeless, bold, and unforgettable.

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Sceny z teledysku Cover Anna Jantar Tylko mnie popros do tanca Moje jedyne marzenie Igor Herbut Sara James Danuta Nierada

A Story of Love, Loss, and Redemption. Anna Jantar Vintage Hit by Sara James & Igor Herbut

From the moment it was released, the cover of “Tylko mnie poproś do tańca” (“Just Ask Me to Dance”) became an instant hit. With over 3 million views and counting, this stunning reinterpretation of a Polish classic has touched hearts across the country. Directed by the visionary team of Danuta Nierada and Renata Carenzo, the music video takes viewers on a symbolic journey of love, loss, and redemption.

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Scenes from funny insurance commercial AXA Danuta Nierada

Plum Crazy: A Dark Comedy About Life and Insurance Campaign

There’s something undeniably fun about turning the mundane into the memorable. And let’s face it—insurance doesn’t exactly scream “entertainment.” So, when AXA challenged us to create a campaign that would grab attention and spark conversations, we decided to throw subtlety out the window and embrace absurdity. Enter: the murderous plum.

Yes, a plum. Not a hurricane, not a freak accident, but a humble, juicy fruit that has been wreaking havoc on one family’s lineage for generations. The result? A darkly comedic tale that takes viewers on a time-traveling journey through history, showing ancestor after ancestor meeting their sticky (and slightly ridiculous) fate.

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Scene from SexAppeal Music Cover by Danuta Nierada

The Timeless Allure of “SexAppeal” – A Classic Song Reimagined

There are songs that transcend time. “Seksapil” is one of them. Written in 1937 by the brilliant duo Henryk Wars and Emanuel Szlechter for the Polish comedy “Piętro wyżej” (“One Floor Up”), it has remained a symbol of charm, humor, and elegance. Originally performed by Eugeniusz Bodo in the role of Mae West, the song became an instant classic. Its playful melody and witty lyrics captured the energy and confidence of the late 1930s.

The original performance was both daring and humorous, with Bodo donning a Mae West-inspired costume and delivering a cheeky ode to “sex appeal.” The song, with its jazzy rhythm, became an anthem for a generation embracing modernity and confidence. It also showcased the creative brilliance of Henryk Wars, one of Poland’s most prolific composers, and Emanuel Szlechter, a lyricist with a knack for clever, catchy phrasing.

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AI in Creative Work: Advertising, Storytelling & Visual Innovation

As a creative professional with experience in advertising and animation, I am always drawn to the intersection of storytelling, technology, and branding. AI-generated visuals have opened new creative opportunities, making it easier to craft engaging visual content and immersive stories.

Two of my latest projects show how AI-driven illustrations and animations can work as powerful branding tools, not just artistic experiments.

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Grandma drifting in a race car – from the short film "Grandma Learns to Drift" directed by Danuta Nierada

Brewed for Speed: The Fast & Furious Granny Campaign

In a world where the young dominate the tracks, one fearless grandma rises to prove that age is just a number—and so is her lap time. This film is an epic tale of burning rubber, wild spins, and unstoppable determination. It’s fast, it’s furious, and it’s… grandma. Ready to witness history in the making? Buckle up. 🏁

Film Directors: Danuta Nierada, Paweł Boland, Art Director: Danuta Nierada

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Scenes from Slawomir-Bankowo Danuta Nierada commercial reklama

Kitsch Done Right: Sławomir’s Hilarious Bancovo Campaign

When Bancovo, an online loan platform, wanted to make waves in the financial market, they turned to an unconventional yet wildly entertaining approach. Enter Sławomir, the larger-than-life Polish music sensation known for his hit Miłość w Zakopanem and his unmistakable charm. Together, we created a tongue-in-cheek campaign that wasn’t just about loans but about living your best life with financial freedom.

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Scenes from Tesco TV advertises by Danuta Nierada

Henio and Krysia: Stars of Tesco’s Long-Running TV Campaign

Imagine a world where your friendly neighborhood grocer doesn’t just stock your pantry but also tickles your funny bone. For seven delightful years, the Tesco Experts campaign turned routine shopping into a comedic adventure for Polish households. With over 200 commercials and a plethora of other media, this campaign was more than marketing—it was a beloved series that kept audiences laughing and engaged, all while showcasing the art of persuasive advertising.

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