I work at the intersection of illustration and artificial intelligence, creating short films based on my original artwork. The animation on the AI platform progresses rapidly but I hope art makes the films timeless. Some of my latest projects: Film for ANS A series of illustrations created for the Academy […]
Read MoreFilm & Direction
I direct and write films — short narratives, music videos, and documentaries — with a focus on emotional clarity, atmosphere, and cinematic expression.
My process blends visual storytelling, script development, world-building, and close collaboration with performers, DoPs, and editors.
Each project is built as a sensory narrative, shaped by passion for beauty and merit.
The Rarepublic Film: The Epic Journey of Glamour, Power, and Ambition in Prewar Poland
What happens when a celebrated writer, reluctant to leave his lavish life in Warsaw, is forced to embark on an unexpected journey? Rarepublic is a fictionalized tale of Poland’s golden interwar period, where Tadeusz Dołęga-Mostowicz—celebrated author of The Career of Nicodemus Dyzma—finds himself blackmailed by his publisher into a trip he desperately wants to avoid. Accompanied by an ambitious assistant, whose no-nonsense attitude he manages to offend immediately, this road story uncovers a kaleidoscope of pre-war Poland’s greatest characters, industries, and unbreakable spirit.
Read MorePrisoners of Apples: A Canal+ Documentary Journey Into Nature’s Deceptions
Apples. A fruit we all know but rarely think about. And yet, we should. We did – and now we can’t stop talking about it. Prisoners of Apples is a documentary that unveils how apples have been outsmarting humans for centuries. They started with Eve and ended up with global domination.
The journey to create Prisoners of Apples was anything but easy. Years of effort, countless script rewrites, shifting collaborators, and the ever-present challenge of securing funding made every step a test of perseverance. Yet, these very obstacles became the driving force behind a film that celebrates creativity and determination. In an era where AI tools could have eased the process, this project stands as a testament to human ingenuity and passion—every frame a labor of love and innovation.
Read MoreThe Dumplings Reinvent Maanam’s Classic ‘Kocham Cię, Kochanie Moje’: A Journey into the Magic of a New Cover
As a Creative Director, I’ve always believed that a powerful story can bridge time and emotion. When the idea for this project began to take shape, I knew it had to be something extraordinary. We chose Maanam’s timeless “Kocham cię, kochanie moje” (“I Love You, My Love”) for its haunting beauty, deep emotion, and cultural resonance. Collaborating with The Dumplings to create a new, Slavic-inspired version was a creative journey I’ll never forget.
Read MoreBitamina & Vito Bambino Hit. What Happens When Gravity Stops Working?
The story begins simply enough. Everyday life is turned upside-down—literally. Objects float, and no one knows why. Except for one girl. In a mysterious house, she discovers an old tape recorder endlessly playing the haunting melody Let the Apple Trees Bloom
Read MoreCan Interest Rates Be Adorable? The Story of Financial Furry Creatures Campaign
Interest rates. Two words that often make people frown or reach for their calculators. But what if they could make you smile? That was the question we aimed to answer with two quirky, animated commercials for Bank BPH. And the result? Even kids started asking their parents about interest rates—because they wanted their own cuddly, furry creatures. Strange? Maybe. But undeniably effective.
Read MoreDobro Campaign – How to Stop Poles for a Moment
Team of Directors: Danuta Nierada, Renata Carenzo, and Tomasz Gaj, transformed the very important question of “How to stop Poles from constant movement?” into a captivating advertisement for the book Dobro, exploring the Polish system of well-being. Poles are known for their vibrant energy and fast-paced lifestyles, but can they truly pause and stand still, even for a moment? This playful film puts that question to the test through a unique social experiment, inviting participants to embrace stillness amidst the chaos of city life. As they froze in time, the audience was introduced to Dobro, a book that uncovers the Polish way to happiness and answers the timeless question: what makes us truly happy?
Read MorePrzetańczyć z tobą chcę całą noc. IGO and Natalia Szroeder Covering Anna Jantar’s Timeless Hit
A young ferryman tosses an apple into a quiet lake. It breaks the surface and wakes a water nymph. She leaves her home below the water and steps into the unknown. Where does she go? What waits for her?
This music video reimagines Anna Jantar’s 70s great hit “Przetanczyc z Tobą chcę całą noc” (I Wish to Dance with Your All Nigt Long) Sung by IGO and Natalia Szroeder, it brings a new voice to a timeless music.
With over 2 million views, the video isn’t just about music. It’s about a story that feels timeless, bold, and unforgettable.
A Story of Love, Loss, and Redemption. Anna Jantar Vintage Hit by Sara James & Igor Herbut
From the moment it was released, the cover of “Tylko mnie poproś do tańca” (“Just Ask Me to Dance”) became an instant hit. With over 3 million views and counting, this stunning reinterpretation of a Polish classic has touched hearts across the country. Directed by the visionary team of Danuta Nierada and Renata Carenzo, the music video takes viewers on a symbolic journey of love, loss, and redemption.
Read MorePlum Crazy: A Dark Comedy About Life and Insurance Campaign
There’s something undeniably fun about turning the mundane into the memorable. And let’s face it—insurance doesn’t exactly scream “entertainment.” So, when AXA challenged us to create a campaign that would grab attention and spark conversations, we decided to throw subtlety out the window and embrace absurdity. Enter: the murderous plum.
Yes, a plum. Not a hurricane, not a freak accident, but a humble, juicy fruit that has been wreaking havoc on one family’s lineage for generations. The result? A darkly comedic tale that takes viewers on a time-traveling journey through history, showing ancestor after ancestor meeting their sticky (and slightly ridiculous) fate.
Read MoreThe Timeless Allure of “SexAppeal” – A Classic Song Reimagined
There are songs that transcend time. “Seksapil” is one of them. Written in 1937 by the brilliant duo Henryk Wars and Emanuel Szlechter for the Polish comedy “Piętro wyżej” (“One Floor Up”), it has remained a symbol of charm, humor, and elegance. Originally performed by Eugeniusz Bodo in the role of Mae West, the song became an instant classic. Its playful melody and witty lyrics captured the energy and confidence of the late 1930s.
The original performance was both daring and humorous, with Bodo donning a Mae West-inspired costume and delivering a cheeky ode to “sex appeal.” The song, with its jazzy rhythm, became an anthem for a generation embracing modernity and confidence. It also showcased the creative brilliance of Henryk Wars, one of Poland’s most prolific composers, and Emanuel Szlechter, a lyricist with a knack for clever, catchy phrasing.
Read MoreAI in Creative Work: Advertising, Storytelling & Visual Innovation
As a creative professional with experience in advertising and animation, I am always drawn to the intersection of storytelling, technology, and branding. AI-generated visuals have opened new creative opportunities, making it easier to craft engaging visual content and immersive stories.
Two of my latest projects show how AI-driven illustrations and animations can work as powerful branding tools, not just artistic experiments.
Read MoreBrewed for Speed: The Fast & Furious Granny Campaign
In a world where the young dominate the tracks, one fearless grandma rises to prove that age is just a number—and so is her lap time. This film is an epic tale of burning rubber, wild spins, and unstoppable determination. It’s fast, it’s furious, and it’s… grandma. Ready to witness history in the making? Buckle up. 🏁
Film Directors: Danuta Nierada, Paweł Boland, Art Director: Danuta Nierada
Read MoreKitsch Done Right: Sławomir’s Hilarious Bancovo Campaign
When Bancovo, an online loan platform, wanted to make waves in the financial market, they turned to an unconventional yet wildly entertaining approach. Enter Sławomir, the larger-than-life Polish music sensation known for his hit Miłość w Zakopanem and his unmistakable charm. Together, we created a tongue-in-cheek campaign that wasn’t just about loans but about living your best life with financial freedom.
Read MoreHenio and Krysia: Stars of Tesco’s Long-Running TV Campaign
Imagine a world where your friendly neighborhood grocer doesn’t just stock your pantry but also tickles your funny bone. For seven delightful years, the Tesco Experts campaign turned routine shopping into a comedic adventure for Polish households. With over 200 commercials and a plethora of other media, this campaign was more than marketing—it was a beloved series that kept audiences laughing and engaged, all while showcasing the art of persuasive advertising.
Read MoreA Sitcom for Carrefour. How to Turn Promotions into Everyday Comedy
What do shopping lists, family dinners, and unexpected household drama have in common? They all happen under one roof—and now, they all happen in a branded comedy series for Carrefour.
Read MoreAn Idea Born from the Subconscious. Darkness, and the Joy of Żywiec Bock Beer
Picture the year 1856. Sigmund Freud enters the world, destined to explore the deepest recesses of the human psyche. In that same year, Bock beer is born—dark, rich, and full of character. Coincidence? We think not.
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