Books & Illustration Archives

Books & Illustration

I author and co-create books, develop concepts, write narratives and design visual worlds for editorial projects.
My work focuses on imagery, emotion, Polish cultural features and elegant, human storytelling — blending illustration, photography, research and narrative direction.

Dobro Campaign – How to Stop Poles for a Moment

Team of Directors: Danuta Nierada, Renata Carenzo, and Tomasz Gaj, transformed the very important question of “How to stop Poles from constant movement?” into a captivating advertisement for the book Dobro, exploring the Polish system of well-being. Poles are known for their vibrant energy and fast-paced lifestyles, but can they truly pause and stand still, even for a moment? This playful film puts that question to the test through a unique social experiment, inviting participants to embrace stillness amidst the chaos of city life. As they froze in time, the audience was introduced to Dobro, a book that uncovers the Polish way to happiness and answers the timeless question: what makes us truly happy?

AI in Creative Work: Advertising, Storytelling & Visual Innovation

As a creative professional with experience in advertising and animation, I am always drawn to the intersection of storytelling, technology, and branding. AI-generated visuals have opened new creative opportunities, making it easier to craft engaging visual content and immersive stories.

Two of my latest projects show how AI-driven illustrations and animations can work as powerful branding tools, not just artistic experiments.

Jabłonki Swawole Book: Crafting Poland’s Most Beautiful Apple Story

Imagine this: a book so beautiful, you’d hesitate to put it on a shelf, let alone throw it away. When we started working on Jabłonki Swawole, the idea was simple yet bold: create something that feels like a slice of summer you can hold in your hands. It’s not just about apples—it’s about sunlight trapped in their skins, the smell of wildflower meadows, and the taste of Poland’s most cherished traditions.

Dobro Book. How to Get Happiness Polish Way

What does it mean to live a good life? For some, it’s a quiet existence filled with serene contemplation and steady calm. For others, it’s the pursuit of mythical inner zen. But for Poles, as I argue in my book Dobro, it’s something altogether different—a recipe for living life intensely, emotionally, and profoundly.

As one of the co-authors of Dobro, I had the privilege of diving deep into what makes the Polish approach to well-being so unique. It’s not just a cultural quirk or a passing trend. It’s a system—a philosophy—that could, in the words of the book’s motto, “save the world if applied globally.

Ilustracje z książki jak zostać genialnym hultajem, illustrations from how to become a genious rascal book by danuta nierada

How to Become a Brilliant Rascal – A Book That Celebrates Polish Legends

Let’s face it—history books can be boring. But what if someone told you history could be as exciting as a treasure hunt? That’s exactly the vibe we went for in How to Become a Brilliant Rascal (Jak zostać genialnym hultajem), a book packed with tales of extraordinary Poles who changed the world with their wit, courage, and unshakable determination.

Illustration from Naj Naj Polska The Best of Poland by Danuta Nierada

Naj Naj Polska – The Best of Poland Book

When we first started discussing Naj Naj Polska, one question lingered: does the world need another book about Poland? Shelves are already lined with stories of pierogi, Chopin, and Polish history. Yet, this project was different. It wasn’t about retelling what’s already known; it was about showing why Poland matters today, globally. The idea was to create a holistic narrative—Poland as a brand of resilience, creativity, and soft power.

The goal? To offer a guide not just for Poles, but for anyone who wants to see Poland as a country of innovation, courage, and beauty.