I create visual systems, layouts, identities and publication design for brands and cultural institutions.
My work combines conceptual thinking with aesthetic precision — shaping images, compositions and styles that build clear, memorable brand worlds.
I direct photography, develop visual narratives and design cohesive graphic universes across both print and digital media.
As a creative professional with experience in advertising and animation, I am always drawn to the intersection of storytelling, technology, and branding. AI-generated visuals have opened new creative opportunities, making it easier to craft engaging visual content and immersive stories.
Two of my latest projects show how AI-driven illustrations and animations can work as powerful branding tools, not just artistic experiments.
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Imagine this: a book so beautiful, you’d hesitate to put it on a shelf, let alone throw it away. When we started working on Jabłonki Swawole, the idea was simple yet bold: create something that feels like a slice of summer you can hold in your hands. It’s not just about apples—it’s about sunlight trapped in their skins, the smell of wildflower meadows, and the taste of Poland’s most cherished traditions.
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What does it mean to live a good life? For some, it’s a quiet existence filled with serene contemplation and steady calm. For others, it’s the pursuit of mythical inner zen. But for Poles, as I argue in my book Dobro, it’s something altogether different—a recipe for living life intensely, emotionally, and profoundly.
As one of the co-authors of Dobro, I had the privilege of diving deep into what makes the Polish approach to well-being so unique. It’s not just a cultural quirk or a passing trend. It’s a system—a philosophy—that could, in the words of the book’s motto, “save the world if applied globally.
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Let’s face it—history books can be boring. But what if someone told you history could be as exciting as a treasure hunt? That’s exactly the vibe we went for in How to Become a Brilliant Rascal (Jak zostać genialnym hultajem), a book packed with tales of extraordinary Poles who changed the world with their wit, courage, and unshakable determination.
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When we first started discussing Naj Naj Polska, one question lingered: does the world need another book about Poland? Shelves are already lined with stories of pierogi, Chopin, and Polish history. Yet, this project was different. It wasn’t about retelling what’s already known; it was about showing why Poland matters today, globally. The idea was to create a holistic narrative—Poland as a brand of resilience, creativity, and soft power.
The goal? To offer a guide not just for Poles, but for anyone who wants to see Poland as a country of innovation, courage, and beauty.
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A personal story of how copying comic books led me to a life of portraiture, character design, food illustration, and AI-enhanced visuals — from seaside promenades to Canal+ documentaries.
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Apple Fest: A Journey of Sweet Success and Rainy Challenges
Working on the concept of “Jabłonki Swawole” – a festival that celebrates Polish apples – seemed like a daunting task at first. After all, how do you turn an everyday fruit into a cultural phenomenon? It wasn’t just about apples; it was about everything surrounding them – culinary culture, traditions, values, and the dedication of Polish orchard farmers. It was about crafting a story rich with symbolism, Slavic rituals, and the simple joy of nature’s bounty.
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Food—the everyday beauty that compels many to grab their cameras and flood social media with snapshots. For me, however, it’s an invitation to pick up my digital brush and embark on a vibrant adventure in the realm of food painting.
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Picture the year 1856. Sigmund Freud enters the world, destined to explore the deepest recesses of the human psyche. In that same year, Bock beer is born—dark, rich, and full of character. Coincidence? We think not.
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