Danuta Nierada, Author at Pozdrawiam

Articles by: Danuta Nierada

Custom Artwork and Character Design – My Journey in Illustration & Portraits

A personal story of how copying comic books led me to a life of portraiture, character design, food illustration, and AI-enhanced visuals — from seaside promenades to Canal+ documentaries.

Scenes from JBB Kurpie Commercial reklama by Danuta Nierada

Stubborn as a Kurp: The Impossible Task of Advertising Sausages

Let’s be honest—advertising sausages and hams is the ultimate creative challenge. It’s not glamorous, it’s not trendy, and it’s definitely not the stuff of Instagram dreams. In fact, in my entire career, I’ve only seen one ad for sausages that actually worked—and that’s because it was funny. But did it make you believe the sausages were good? Not really.

GenFree Future Leaders Conference – Shaping the Next Generation of Innovators

The GenFree Future Leaders Conference wasn’t about lectures; it was about sparking ambition. We brought together the brightest minds from Central and Eastern Europe with visionaries like Steve Wozniak, Ian Brzezinski, and Tim Marshall. Through bold storytelling, influencer-driven engagement, and a competitive selection process, we didn’t just invite participants—we made them earn their place

Grandma drifting in a race car – from the short film "Grandma Learns to Drift" directed by Danuta Nierada

Brewed for Speed: The Fast & Furious Granny Campaign

In a world where the young dominate the tracks, one fearless grandma rises to prove that age is just a number—and so is her lap time. This film is an epic tale of burning rubber, wild spins, and unstoppable determination. It’s fast, it’s furious, and it’s… grandma. Ready to witness history in the making? Buckle up. 🏁

Film Directors: Danuta Nierada, Paweł Boland, Art Director: Danuta Nierada

A scene from Jablonki Swawole Festival by Danuta Nierada

The Jabłonki Swawole Campaign: Celebrating Food & Music

Apple Fest: A Journey of Sweet Success and Rainy Challenges

Working on the concept of “Jabłonki Swawole” – a festival that celebrates Polish apples – seemed like a daunting task at first. After all, how do you turn an everyday fruit into a cultural phenomenon? It wasn’t just about apples; it was about everything surrounding them – culinary culture, traditions, values, and the dedication of Polish orchard farmers. It was about crafting a story rich with symbolism, Slavic rituals, and the simple joy of nature’s bounty.

Scenes from Slawomir-Bankowo Danuta Nierada commercial reklama

Kitsch Done Right: Sławomir’s Hilarious Bancovo Campaign

When Bancovo, an online loan platform, wanted to make waves in the financial market, they turned to an unconventional yet wildly entertaining approach. Enter Sławomir, the larger-than-life Polish music sensation known for his hit Miłość w Zakopanem and his unmistakable charm. Together, we created a tongue-in-cheek campaign that wasn’t just about loans but about living your best life with financial freedom.

Fighting Fake News: The FakeHunter Campaign

We live in a time when fake news infiltrates our daily lives. These false narratives distort reality, sow distrust, and have tangible social consequences. To address this growing issue, the FakeHunter platform was created—a public tool allowing anyone to verify the credibility of the information they read. While we were not responsible for creating the platform itself, we took on the challenge of designing an impactful campaign to raise awareness and encourage its use.

Scenes from Tesco TV advertises by Danuta Nierada

Henio and Krysia: Stars of Tesco’s Long-Running TV Campaign

Imagine a world where your friendly neighborhood grocer doesn’t just stock your pantry but also tickles your funny bone. For seven delightful years, the Tesco Experts campaign turned routine shopping into a comedic adventure for Polish households. With over 200 commercials and a plethora of other media, this campaign was more than marketing—it was a beloved series that kept audiences laughing and engaged, all while showcasing the art of persuasive advertising.

Scene from Canal+ NC+ commercial with Santa by Danuta Nierada

Santa’s Tough Choice: Wireless Reindeer Socks or a Wireless Decoder

Every year, Santa faces a dilemma: what’s the perfect Christmas gift? Sure, those reindeer socks are technically wireless, but wouldn’t a Canal+ wireless decoder with a thousand movies be a better idea? In our festive campaign for Canal+, we gave Santa a reality check—showing that even the master of gifting knows a true upgrade when he sees […]

Scenes from Rodzina na Widelcu for Carrefour by Danuta Nierada

A Sitcom for Carrefour. How to Turn Promotions into Everyday Comedy

What do shopping lists, family dinners, and unexpected household drama have in common? They all happen under one roof—and now, they all happen in a branded comedy series for Carrefour.

Culinary Canvas: My Journey into Digital Food Art

Food—the everyday beauty that compels many to grab their cameras and flood social media with snapshots. For me, however, it’s an invitation to pick up my digital brush and embark on a vibrant adventure in the realm of food painting.

First Aid Campaign by AXA Insurance: Whoever You Are, You Can Save a Life

Global CSR Campaign for AXA Insurance Most people know the basics of first aid, but when faced with a real emergency, hesitation often takes over. The First Aid Campaign by AXA Insurance is here to change that. This global initiative reminds everyone that they have the inner strength and ability to help […]

scenes of animation from bock żywiec commercial by danuta nierada

An Idea Born from the Subconscious. Darkness, and the Joy of Żywiec Bock Beer

Picture the year 1856. Sigmund Freud enters the world, destined to explore the deepest recesses of the human psyche. In that same year, Bock beer is born—dark, rich, and full of character. Coincidence? We think not.

Talking Foodies: The Campaign That Changed Polish Advertising

The iconic talking products campaign for Biedronka has become a golden chapter in the history of Polish advertising. Not only did it earn Gold at the 2006 Złote Orły and KTR awards, but it also secured its place among the “100 Ads You Must See” in the renowned book celebrating creative milestones. This campaign didn’t just promote products; it […]

Pilsner Urquell: The Beer for the Bold Few

Before craft beer became a global trend, Pilsner Urquell stood as a symbol of distinct taste and uncompromising quality. Unlike mainstream lagers, its bold bitterness made it a beer for true connoisseurs—those who appreciate depth, complexity, and authenticity.

Our campaign, captured in a striking black-and-white aesthetic, embraced this exclusivity with a simple yet powerful statement: “I belong to the minority”

Blending Your Loans into One Smooth Solution – The BPH Bank Campaign

What happens when you toss a house, a car, and a credit card into a blender? No, this isn’t the setup for a surreal joke—it’s the premise of our BPH Bank consolidation loan campaign.

In a striking trompe-l’œil execution, we transformed the complex world of multiple loans into one simple, digestible truth: combine your loans, pay less, and breathe easier.

Komedia romantesco. W roli głównej Roberrrto.

Superprodukcja – zdjęcia filmowe, animacja 3-wymiarowa, żywy jednorożec i celebryta wagi ciężkiej. [ylwm_vimeo portrait=”false” byline=”false”]91064218[/ylwm_vimeo]

O seniorze, który orze jak może. Bank BPH

Kampania dla Banku BPH, który połączył swe siły z naszym ukochanym ZUS-em, aby trochę dopieścić seniorów. Niepewni, kim są tak na prawde seniorzy, badaliśmy ich długo, by dowiedzieć się, że są tacy sami jak my. [ylwm_vimeo portrait=”false” byline=”false”]176863036[/ylwm_vimeo] [ylwm_vimeo portrait=”false” byline=”false”]176864380[/ylwm_vimeo]